24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 1Meeting HDMMeeting HDMENSADENSAD

Stuttgart meeting24-25 November 2011HDM

Enhancing interconnectivity of short and long distance transport networks through passenger focused interlinked information-connectivity

Project 266250. Coordinator: IIID, Peter Simlinger

“In-situ” field investigations

Anna Bernagozzi David Serrault Christophe Tallec

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 2Meeting HDMMeeting HDMENSADENSAD

An holistic approach of a multimodal hub complexity ?

Context

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 3Meeting HDMMeeting HDMENSADENSAD

Field investigation

Journey mapping: Generate empathy through descriptions of real travel situations.

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 4Meeting HDMMeeting HDMENSADENSAD

Traveler journeys mapping template

Field investigation

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 5Meeting HDMMeeting HDMENSADENSAD

A Field study methodology ?

Proposed field studies methodology based on Nielsen “quietly observing” approach.

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 6Meeting HDMMeeting HDMENSADENSAD

Methodology

Identify a limited number of critical touch points where the multimodal information is provided.

For each touch point, indentify an unique observation point where users can be quietly observed.

Identify the main task related to this touch point and note: – A brief description of the task– A brief description of the interface provided.

Each time an user passing through this touch point and use obviously the information provided note:

– The user profile based on the user segmentation provided.– The approximate time spent (quickly, average, long)– Rate the task success (Successful, Average, Failed)

Step 1: Identify, watch, and listen

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 7Meeting HDMMeeting HDMENSADENSAD

Methodology

Step 2: Insights collection and analysis

Tabulate collected data– Touch point observed – Description of the touch point– Number of users observed– User profile – Time spend– Success – Improvement ideas proposed

Data computation– average success of each touch point, for all touch points– average time spend by touch point, for all touch points– Percentage of users profiles observed– Most commonly proposed improvement ideas.

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 8Meeting HDMMeeting HDMENSADENSAD

Field investigation questions.

Stumbles on Stakeholders collaboration

1. Even airports public areas are private spaces.

2. Airports security rules are strict because of the terrorist hazard.

3. Stakeholders Ego. An unexpected issue.

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 9Meeting HDMMeeting HDMENSADENSAD

Global design methodology

The design brief

The 'double diamond' design process model, Design Council, 2005

Insights and goals to be summarized in a design brief.

24-25 November 201124-25 November 2011 Stuttgart, DEStuttgart, DE 10Meeting HDMMeeting HDMENSADENSAD

Ground for the ICIC design phase

Among all the information collected during previous work packages, we will focus on:1. Context2. Goals3. Primary drivers4. Primary risks5. Conditions, strategy, UX framework6. Requirements, DNA, design principles7. Out of scope8. Methodology9. Deliverables, output expected

Creating the perfect design brief, Peter L. Phillips, Allworth Press, 2004