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1 The Game is Changing for Property Managers!

Impact of Distribution on Vacation Rentals

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Page 1: Impact of Distribution on Vacation Rentals

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The Game is Changing for Property Managers!

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The Impact of Distribution on Vacation Rentals

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What Every Property Manager Wants Remains the Same:

90% Occupancy Year-RoundOwners that Them

Direct Bookings

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The 3 C’s of Change

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The 3 C’s of Change - Cost

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Traditional Advertising

“Traditional advertising doesn’t work anymore. People haven’t stopped buying things, but how and why they buy those things have changed.”

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v

Paid Ads are Gaining Ground

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… and the Cost of Adwords is Increasing

Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 26% across 9 major industry categories between the first quarters of 2012 and 2014.

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Opportunity Costs – What are you missing out on?

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The 3 C’s of Change - Competition

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Owners Selling Direct

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15 Uncles

March July

Owners Filling Their Calendar with their “Aunts and Uncles”

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Guests Avoiding the Property Manager

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Competing with Other PMC’s

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Competing with Other Properties

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The 3 C’s of Change - Complexity

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Vacation Rentals E-commerce – Evolving

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You Cannot Only Be On One Channel!

Consumer Survey: When you are ready to purchase travel, what sites do you usually go to?

Exped

ia

Hotels.c

om

Booking.c

om

Supplie

r Dire

ct

TripAdvis

or

Trivag

oOther

0%5%

10%15%20%25%30%35%

Source: Deutsche Bank Proprietary Survey: 100+ respondents

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Staying on Page 1 is HARD

Like AdWords or Pay-Per-Click… It’s not set and forget!

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Congratulations, you now have 1 unit loaded !

Managing Multiple Channels is Difficult

Content

Content

Content Content Content Content

• Sign Contracts• Load Content• Load Rates• Load Inventory• Manage pre-

booking inquiries• Manage pre-stay

changes• Monthly

reconciliation

Content

3 Bedroom Home in Orlando

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Speed is KeyKEEPCALMBECAUSE

THE ONLY CONSTANT

IN LIFE IS CHANGE

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The 3 C’s of Change – The Solution

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Distribution Channels

Online Travel Agencies and Tour Operators

Global Distribution Systems (GDS)

Vacation Rental Channels

1 Contract80 Million Online

Visitors Per Month

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• One contract• Pull content, rates,

and availability from PMS

• LeisureLink manage pre-booking inquiries

• LeisureLink manages pre-stay modifications

• LeisureLink manages monthly reconciliation and payments

More Network, Not More Work

3 Bedroom Mountain Chalet

Content/Rates/Inventory/Availability/Accounting

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Tools for Supply and Demand of Dynamic Pricing

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Tools for Revenue Management

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LeisureLink Is The Game Changer

26% annual growth in bookings from existing

properties on the platform (YoY)

6% ADR growth

20% occupancy growth

Results from base We grow bookings And reduce effort

297% increase in revenue

52% increase in gross bookings

33% lift during slow season

425% year-over-year revenue increase

“LeisureLink delivered the advantage we needed to maximize our online revenues without increasing the burden of additional overhead.”

– Jodi Boughton, Director of Inventory Management, Vacation Internationale

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The Proof

Over $1bn in bookings delivered to vacation property managers since 2007

Airbnb, Expedia, and Booking.com’s #1 global vacation rental partner

The first partner to be certified and deliver bookings on Airbnb and Villas.com (Booking.com)

100,000+ units in North America on the platform

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LeisureLink.comSchedule a Demo Today!