March 20-23th 2013

Content

• We & Tourism: closer than you think

• Our content: all about tourism

• Distribution: you need it!

• Audience: wide reach

• Advertising ideas: many clients appreciated

• KIZ.ru: Krasota & Zdoroviye on-line

• Advertising: our price list and schedule

We & Tourism: closer than you think

«Krasota & Zdoroviye» (Beauty&Health) is a monthly guide to the beauty industry, health and leisure. We make a bright content about Wellness: travel, spa, cosmetic surgery, diet. Each issue is read by over 1 million people across Russia, herewith every second reader regularly travels (according to TNS). To meet the needs of readers who regularly tours in, the magazine publishes articles about resorts, hotels, international spa centers.

Audience of 1 issue

Share of readers who

regularly travels abroad or in Russia(%)

CPT

Cost per Thousand $

«Krasota & Zdoroviye»

1 million

45%

5 $

«Krasota & Zdoroviye» & Tourism

Afisha-Mir, National Geographic Traveler, Geo, National Geographic Russia, Vokrug sveta

«Krasota & Zdoroviye» & Wellness:

Zdoroviye, Zhenskie sekrety, Hudeem pravilno, Shape, Woman’s Health 93

84

10

9

5 4

166 21

15

8

5 4

low price

44

45

50

52

53

39

42

45

47

Among the leaders

0,1 0,5

1

1,1 2

5

At the middle level

0,2 0,2

0,7 0,9 1

3

At the middle level

low price

Among the leaders

Our content: all about Tourism

Thematic publications about rest and wellness-travel:

Annually, 60% of our issues contain materials about tourism and travel in the key thematic areas:

3. Health browse: goo.gl/H7O5c 4. Shape browse: goo.gl/piY6n

Trip of the month goo.gl/D26Sv Travels goo.gl/K0CHe SPA goo.gl/otRSn Treatment and leisure goo.gl/TlqnV

1. Beauty browse: goo.gl/UIus7 2. Esthetics browse: goo.gl/2VUJU

6000 stores and press sales points

Distribution: you need it

The leader of sales in the results of 2012 According to PDA

53%

47% 40% - Beauty shops 30% - Private clinics 20% - Gyms 10% - Restaurants Annually, «Krasota & Zdoroviye»

participates in prestigious exhibitions in beauty and wellness-industry: Intercharm World of Beauty Cosmetic Expo Prize in the field of cosmetology Healthcare.

101 000 issues

- our circulation

9 000 distribution points

84 cities

Exhibitions

Retail

Target Distribution

Audience: wide reach

According to TNS Moscow-Russia, may-october 2012

47% Center

17% Volga

10% Siberia

10% South

6% Ural

3% Far East

7% North

West

Women

Our readers:

25-54 years old

89% 56% 89%

Medium and high income

45% regularly travel

71% are aware of key tour

operators

1 mln. monthly every 6 months

20% have bought avia and rail

tickets during last 6 months

9% have booked hotel rooms during last 6

months

650 read «Krasota & Zdoroviye» per every month as wellness magazine exclusively 0

00

3 mln.

Tourism Authority of Thailand

Many clients have already appreciated the effectiveness of travel advertisement in «Krasota & Zdoroviye» . We help our clients to reach their goals offering best solution for each case.

Advertising ideas: many clients appreciated

1 000 000 readers saw this

advertisement

83% of readers liked

the article

bro

wse

: goo

.gl/8K

x22

full ad page and free editor’s article

420 000 Moscow residents

saw this page in march’12

bro

wse

: goo

.gl/NV

1A

f

1/8 page in Classified section

Travel agency Volen Tours

Tour operator Coral Travel Special advertising project supplement to the magazine «Put k zdoroviyu»

51% of our readers

are aware of Coral

bro

wse

: goo

.gl/36

R4

2

kiz.ru: Krasota & Zdoroviye on-line

goo.gl/gT62Q

160 000 unique visitors

per month!

3 place

RamblerTop100 Medicine

50 000 views

per each day!

Advertising positions on www.kiz.ru • Publication of press releases in thematic sections • Organization of conferences with experts, interviews • Banner Ads

goo.gl/obZ0h

SPA travelling goo.gl/7dFDJ

Resorts goo.gl/hndrI

Esthetics abroad goo.gl/zE1px

KiZ.ru – informational and entertainment portal with bright Wellness content : there are news, competitions and quizzes, forums and conferences with experts on the portal. All material from the magazine is duplicated to the site.

Advertising: our price list and schedule For further information and advertising please contact your manager: Olga Danilenko +7 (495)7753007 (ext.2464), dos@d-mir.ru AD FORMAT Page – 215x285 mm

Price $ Exchange rate on 03.23.13

Central Bank of Russia

PRESTIGIOUS POSITIONS Cover

3rd cover page 6 111

4th cover page 11 478

First spread

Spread 17 135

Before Contents

Spread 16 424

Inside contents

Full page 9 279

After contents

Spread 16 424

Full page 9 279

Before 3rd cover page

Full page 6 046

Inside main block

Spread 16 812

Full page 8 859

1/2 page 5 141

1/3 page 3 847

Insert

Insert inside the magazine

Spread or 1 page+1 page 17 653

Mini Spread 8 471

Perforated insert

Spread or 1 page+1 page 17 976

Mini Spread 8 891

GATE FOLD

GF on front cover 18 671

AD FORMAT Page – 215x285 mm

Price $ Exchange rate on 03.23.13

Central Bank of Russia

CLASSIFIED Spread 11 154

Full page 5 949

3/4 page 4 462

2/3 page 3 977

1/2 page 3 007

1/3 page 2 024

1/4 page 1 536

1/6 page 1 090

1/8 page 818

1/12 page 556

Text ad 287

Bro

wse: go

o.gl/kW

li1

To choose a

certain position for your ad

layout - +25%

of price

Inserted leaflets: from 0,1$ for 1 peace

Advertising deadlines 2013:

Month Date of issue

Advertising deadlines

Cover and Classified Inserts and main block GATE FOLD

MAY april 29 april 15 april 8 april 1

JUNE may 27 may 13 may 13 april 29

JULY june 24 june 10 june 3 may 27

AUGUST july 29 july 15 july 8 july 1

SEPTEMBER august 26 august 12 august 5 july 29

OCTOBER september 30 september 16 september 9 september 2

NOVEMBER october 28 october 14 october 7 september 30

DECEMBER november 25 november 11 november 1 october 28

JANUARY 2014 december 23 december 9 december 9 december 9