LAPORAN OBSERVASI HOTEL

AMELIAHASANAH ANDARA

INTAN AYUNURUL FADILLAH

GRAND CEMPAKA HOTEL AND LUMIRE HOTEL

COMPANY PROFILE

Grand Cempaka Hotel Jakarta is a unit PT. Jakarta

Tourisindo a company under the DKI Jakarta

Province who is engaged in hospitality and tourism,

and other supporting facilities. This hotel's

name is taken from the area where this place was

in the White Cempaka Central Jakarta. This hotel is designed specifically to

meet the needs of the business

Analysis Internal

Facility:• 221 room and Suites Room• Harmoni coffee shop• Cempaka ball room with

capacity 400 to 1200 person• Gambir room, meeting room

with capaciy 50 to 150 person• Live music• 24 hour room service• Swimming pool and pooldeck

café

• Fitness center dan sauna• Massege and dry

cleaning• Serambi café• Tours and travel• Drug store• Business center • Parking area for 300 car

Type of Room• Deluxe room: Rp. 691.000• Grand deluxe room: Rp. 1.006.000• Junior suite room: Rp. 1.134.000• Executive suite room: Rp. 1.203.000• Royal suite room: Rp. 5.857.000• Extra bed: Rp. 307.000

Organization Culture Every morning in each department held a meeting in

the morning to check the readiness of the employees of the hotel to welcome guests. Morning meeting was also used by the line manager to inform the important news and new policies in the company.

Gathering between departments has always been held every 2 years in order to create a family atmosphere among fellow employees of the hotel. Relationship with employees from other hotels, of course, still within the scope of the Group Jakarta Tourisindo held every 3 months. This is so the company with employees and executive know each other and create a harmonious relationship.

External Environment

• Industry

Hotel Grand Cempaka standing in an environment full of competition. Some hotels have been established with the various classifications. C'One Hotel Plaza although still incorporated in Jakarta Tourisindo Group, a competitor that needs to be anticipated. However, the market share of different makes Hotel Grand Cempaka has its own market

Continued… Raw Materials

Jakarta Tourisindo group engaged in hospitality services including Grand Cempaka Hotel.

Human ResourcesIn terms of employee recruitment, management of

Hotel Grand Cempaka work with schools majoring in hospitality. Such as Paramitha Vocational School and Kasih Ananda Vocational School. College majoring in hospitality do not forget any part in the recruitment of employees at the Hotel Grand Cempaka. After it passed in the hiring process, employees have to go through the process of training for 3 months, then the employee contract for 1 year, and after 3 years of working at the Hotel Grand Cempaka, a new employee can become permanent employees

Continued…• Market

Hotel Grand Cempaka market share that is part of government officials or government events and private companies. See the location of hotels that are close to the center of government, making the Hotel Grand Cempaka be the goal of accommodation is often chosen by the government for special occasions. Cooperation with local governments also facilitate Jakarta Hotel Grand Cempaka to reach its market.

• Technology

Marketing techniques are frequently used by the Marketing Department is to utilize all kinds of marketing media such as opening a website containing information and to book online. Outstanding service to the principle of quick, sympathetic, and friendly to grip the base of the employees to improve customer satisfaction

Continued…

• Government

Government policies have been supporting the development of the hospitality industry. In line with the government program of "Visit Indonesia" to make the hospitality industry is getting excited.

SWOT ANALYS

 VISION: TO BE THE BEST 4TH STAR HOTEL IN JAKARTA MISSION: TO BE MARKET ORIENTEDTO ENHANCE PROFESSIONALISMTO MAXIMIZE RETURNS TO STAKEHOLDERSTO HAVE AN OPEN MANAGEMENT APPROACHTO DEMONSTRATE CONCERN FOR THE COMMUNITY AND ENVIRONMENT

COMPANY PROFILE

Analysis InternalLumire Hotel is located in a strategic area close to downtown and other

places of entertainment such as Ancol, Dufan, old town, Monas and others. The hotel is also close to several shopping centers such as the atrium Senen, ITC cempaka mas, Manggadua Square. Lumire has facilities, such as:

• Individual Thermostatic controls for air-condition units.• TV Cabinet / door / drawer and Colour Television set with Remote Control• Telephone unit with International Direct Dial Facility• Hair Dryer• Mini Bar Cabinet and Refrigerator with wide selection of Drinks and Snacks• Socket for shaver• Bath tub & shower cubicle facility of each room with hot and cold water supply• Compendium Folder, including letter paper, envelopes, note pad & pen• Hotel Brochures and Guest Directory• Slippers, sewing kits and shoe-horn• Complete toiletries and amenities

Continued…Wall electricity master switchEmergency light & evacuation mapSafety BoxExclusive leather luggage rack and wooden

luggage protectorWriting desk and writing chair facilityArm chairs for twin room and chaise lounge for

king size roomBed side panel for : AC control, Tuner / Speaker, Night lamps, Light

control switchSeveral Cyber RoomCoffee / Tea making facility

Type of Room

The Hotel has 330 air-conditioned rooms, consisting of :

• 297 Superior Deluxe  Rooms• 222 Executive Deluxe• 9 Executive Suite• 1 Presidential Suite

Organization Culture

Cultural Organizations in Lumire Hotel is all employees and officials from both upper

and lower levels of work on the basis profesionalsme, the

corresponding rights, duties, and authority of each.

External Environment

Recruitment methodeIn their method of recruitment usually takes from several universities or vocational schools. they are also hiring through print and electronic media as listed in their website is http://www.lumirehotel.com

Competitors Competitor of Lumire Hotel is Grand Cempaka and Accacia Hotel as our biggest competitor. In addition they are in a strategic area they also have adequate facilities in the hotel service and facilities

Continued…

• Technology used this hotel is almost equivalent to 5 stars, because the next few years will be one of the best 5 star hotel in Jakarta.

• Financial reporting that occurred at this hotel has become part of the financial manager and the directors involved, they canot inform the right issue

SWOT ANALYS