London Universities

Uni League Tables

7 P’s Marketing Competitive Analysis

Place Physical

Evidence

Promotion

+Product Process

People

Price

Place

23 In Total

52% of universities are situated Incentral London, 13% on the Boarder and34% on the outer skirts. Under furtheranalysis, the highest charge for a degreein Central London derives from theUniversity of West Minster at £10,975per annum where as the University ofArts charges £3,465. A large disparity infees as they are situated in CentralLondon.

Promotion & Product

The Complete Uni guide, Guardian and the National student survey all conduct their own promotion of universities nationally, and internationally.

The universities labelled above represent the ones located on previous slides. Above tables highlight London based universities and their respective location on theuniversity rankings. Universities which are present in the first table are colour coded in other tables. Universities which are not present on first table are; Birbeck, Schoolof Oriental & African studies & St. Marys (Present in NSS).Complete Uni guide & the Guardian similarly have positioned universities in rank (+-1) whereas NSS have deviated (-4) away from the first two tables. This is based onoverall Student satisfaction.

The table on the right depicts that the most popularsubject by student applications is medicine andscience related courses.

People

Currently in the United Kingdom (UK), there are over 300 active universities participating inlearning programmes (UCAS 2013) with an approximate total number of 4.5m students(Keynote 2013). In total, London receives the largest number of student applications year onyear with the highest % increase. In 2nd: South East followed by North West (ManchesterUniversity) in 3rd. (Diagram below).

The above graph elucidates the demographics of studentapplicants not specific to London based universities butnationally. Predominantly, 19 year olds take up 10.5% ofapplications. This is due to students taking a gap year fortravel / resits of that nature and tend to reapply at a later age.Age group 30-39 have seen a loss in applications by 3.9%along with 40 year olds at a huge -7%. This is caused by therise in tuition and a general need to remain in full-time work.The largest origin of international students derives from theEU, followed by the far East and the Americas.

Price

0

2,000

4,000

6,000

8,000

10,000

12,000

In London, Kingston University, Middlesex University & University of Westminster chargeabove the 10,000 bracket per year, where the University of the Arts charges less than 4000per year.

Physical Evidence

Ethnographic Research + Prospectus

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Process

Entry requirements etc – complete uni guide