PowerPoint Presentation
THE ARMANI HOTEL DUBAI GROUP MEMBERS STUDENT NUMBERSNduduzo Miya
21436587Sylvia Khumalo 21351181Sanele Mhlongo 21346665Buhle Mchunu
20917673
CONTENT Background of the Armani Hotel Dubai Reason for choosing
Armani Hotel Dubai
Three elements of the Physical Evidence
Three strategic roles of the Servicescape
References
1. BACKGROUND OF ARMANI HOTEL DUBAI1.1 ETYMOLOGY
Named after the owner Giorgio Armani, who is an international
well-known Italian fashion designer.
Giorgio Armani and Herrera Global signed an agreement in 2005
for Herrera Global to build and operate at least seven luxury
hotels and three vacation resorts under the Giorgio Armani name
1.2 ARMANI HOTEL DEVELOPMENT AND OPENING
On the 27th of April 2010, the hotel was officially opened
comprising the bottom 39 floors of the supertall skyscraper in
Dubai, United Arab Emirates
https://www.google.com/search?q=armani+hotel+dubai
It is located in the world tallest building Burj Khalifa
Tower
2. REASON WE CHOSE ARMANI HOTEL The service standard it offers
which we found to be the best.
And being located in the Burj Khalifa which is the tallest
building in the world.
Owned by a fashion designer
shocking the Saud Arabian Hotel industry and awakening the
world
We love that it is so fashionable, stylish and classy
Armani Hotel Dubai assigns a Life Style Manager
https://www.google.com/search?q=dubai+armani+hotel&biws
3. THREE ELEMENTS OF PHYSICAL EVIDENCE3.1 INTERIOR DESIGNIt
refers to the internal part of the service facility, hence the
interior of any service environment is important
http://www.ewtc.com/Dubai/Dubai-City/Hotel/Armani-Hotel-Dubai.html
The stylish modern corridor design
This dark conference rooms ceiling is sky high which makes for
better acoustics.
http://www.ewtc.com/Dubai/Dubai-City/Hotel/Armani-Hotel-Dubai.html
The second picture is designed in the way to reflect the tower
spiral form.
3.2 EXTERIOR DESIGNIt refers to the external part of service
facility that is visible from the outside.
http://planetden.com/hotels-restaurants/wardrobes-werent-luxurious
http://media.deluxeblog.it/a/arm/armani-hotel-dubai
3.3 OTHER TANGIBLE DESIGNIt is associated with a service include
business cards, stationery, billing statement, brochures, report,
employee performance, employee appearance. The hotel employees
uniform is an example of the tangible representation of the
service
WEBSITE DESIGN,
https://www.google.com/search?q=armani+hotel+dubai&biw=1280&bih=689&source
https://www.google.com/search?q=dubai+armani+hotel&biw=1600&bih=789&source=lnms
4. THREE STRATEGIC ROLE OF SERVICESCAPE4.1 PACKAGING
The physical evidence of the hotel entices and attract the
customers The design escalates the customers desire to purchase the
service or repeat business.
https://www.google.com/search?q=dubai+armani+hotel&biws
The exterior design of the Armani hotel
http://planetden.com/hotels-restaurants/wardrobes-werent-luxurious
http://media.deluxeblog.it/a/arm/armani-hotel-dubai-
Room designClassic room
https://www.google.com/search?q=dubai+armani+hotel&biwPremier
suite
https://www.google.com/search?q=dubai+armani+hotel&biw
Packaged designed
4.2 FACILITATING The Armani hotel uses the physical
environmental dimension to create an effective servicescape that
influences the internal responses and the behaviors of the
customers.
https://www.google.com/search?q=dubai+armani+hotel&biw=1600&bih=789&source
4.3 SOCIALIZER The professional presentation of the employees
helps entices the customer in accordance of servicescape. Each
guest is assigned a Life Style Manager
Service champions These are the people who ensure the excellence
service deliverance. From the right, a concierge, chef,
receptionist, Life style manager and the house keeper.
https://www.google.com/search?q=armani+hotel+dubai+employees+treatment
VISUALISATION OF ARMANI HOTEL DUBAI
http://www.youtube.com/armni-hotel-dubai=tyshdg
5. REFERENCES Armani Hotel Dubai (online).2015. Available:
http://www.thebeststays.com/armani-hotel-dubai/armani-hotel-dubai-armani-executive-suite/
. 2015. Available: (Accessed 2 April 2016)
Armani Hotel Dubai in the Burj Khalifa designed by Giorgio
Armani.
https://www.google.co.za/search?q=armani+hotel+in+Dubai&biw
.2015. Available: (Accessed 2 April 2016).
Beaujean, M., J. Davidson and Madge, S. (2006). The moment of
truth in customer service (Online).
Available:http://www.mckinsey.com/insights/organization/the_moment_of_truth_in
customer_service (Assessed 22 March 2016)
Dubai Luxurious Hotel. 2015.Available :
http://dubai.armanihotels.com/stay-en.html (Accessed 29 March
2015)
Facilities of Hotel Armani.2015. Available:
http://www.ewtc.com/Dubai/Dubai-City/Hotel/Armani-Hotel-Dubai.html
.2015.Available: (Accessed 28 March 2015).
Facilities of Hotel Armani.2015. Available:
http://www.hotelscombined.com/Hotel/Armani_Hotel_Dubai.htm
(Accessed 26 March 2016).
Lovelock, C. and Wirtz, J. (2007). Services marketing: People,
technology, strategy (6th Ed.) (Online). Available:
http://bschool.nus.edu.sg/Departments/Marketing/Jochen%20papers/sm6coverloyalty.pdf
(Assessed 22 March 2016
THANK YOU
