Mega Event APAC 2014 - High Performance Reward Programs

Proud sponsors of Mega Event 2014

Mega Event Asia-Pacific 20-21st August 2014

High Performance Reward Programs


Chris Rogers

Engagement via Earn and Burn

Driving commercial value

Earn & Redemption

Existing Client programme

management & Points Engine

Earn Mall Redemption Shop

Earn Redeem


Understand potential of e-commerce1

Asian e-Commerce value


Delivering campaigns drives results in engagement

In 2014, consumers in Asia Pacific will spend more on e-commerce purchases than those in North America

Asia Pacific

North America

Western Europe

Central & Eastern Europe

Latin America

Middle East & Africa

0

100

200

300

400

500

600

$ billions

Asian e-Commerce growth


Delivering campaigns drives results in engagement

Asia-Pacific will claim more than 46% of digital buyers worldwide in 2014, though these users will only account for 16.9% of the region’s population. -

China Indonesia UK US South Korea Japan Australia0

10

20

30

40

50

60

70

% Growth 2014

Your members are already spending online...

Give your members an opportunity to earn + redeem through your programme, when shopping online, and create a high

performance reward proposition, with merchant funded miles purchasing, and greater efficiency in redemption


Learn from others2

Key players

GAFA


Out with the old…


“You can have any colour you like so long as it's black”

Henry T Ford

I want my stuff now

I want stuff when Iwant it

In with the new

I want discounts

I want to compare

I want the best price


Peak shopping periods


Core components converge


Content Technology Engagement


Earn Mall: Leverage merchant relationships to fund bonus miles3

Local, regional and global content

Malaysia




Rest ofAsia



Rest of the

World

What sells?


Electricals and food and drink lead the way for one APAC airline

42%

17%16%

15%5%

2% 1% 1% 0%

Volume of goods sold in June 2014

ElectricalsFood & DrinkHealth & BeautyClothes & FashionEntertainment & leisureGifts & FlowersSports & FitnessHome & GardenOffice & Business

Extracting value from merchant partners

Category Typical % of sale available for funding

Electricals 3-7%

Food & Drink 5-10%

Health and Beauty 5-15%

Clothes & Fashion 2-15%

Entertainment & Leisure 5-15%

Gifts & Flowers 5-10%

Sports & Fitness 3-7%

Home & Garden 5-10%

Office & Business 2-10%



Learn from e-commerce to drive redemption4

For your customers

Choose from thousands of rewards Get a great experience

Choose how to interact

Choose how to pay

Choose how to receive


In summary…

Experiences

EntertainmentMerchandise

Travel

Creating a blended portfolio


Home Sports & Outdoors

Eyewear Kids & Toys And many more…..

Food & Drink Accessories

Computer

Cinema & Experiences

Health & Beauty Fragrances Digital Content eGift Card

Electrical

Luggage & Travel

Jewellery & Watches

+50% of anticipated redemption <10% of the range can account for +60% trx


Attainable Rewards

E-commerce platform

E-commerce ready suppliers

Drive engagement through redemption

Blended portfolio of goods


Global benchmarks5

Global benchmarks


Earn Redeem

6-8% 15%Average Commission Average Margin

6+ 1 in 80

Average Purchases p.a by an active shopper

Member base to transact ratio

15% 4-5%Click to Buy ConversionClick to Buy Conversion

$128 $200Average Basket Value Average Basket Value

Earn and Burn programs need to be driven to optimize engagement and commercial return

Choose e-commerce enabled platform with comprehensive roadmap

Understand key shopping trends

Choose supplier with access to local, regional and global content

Delivering a high performance program


Thanks for listening!

For more information please contact:


www.collinsonlatitude.com

@C_Latitude

[email protected]