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Here are the slides I used when presenting at the recent Career Junction Exchange Information event in South Africa. The key take away from the session was Do Not Turn Your Back On Talent. Mobile Internet growth in South Africa is huge and about to boom even bigger. By the end of 2011 there will be at least 7.2m Mobile Internet users.
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Dave Martin, MD, Allthetopbananas.comEditor, MoRecNews.comTwitter @Topbananas,
Who am I ?
Mobile Recruiting 2011
What do I know about Mobile Recruiting?
Working with mobile internet for last 11 years.Launched first UK job search iPhone App.Founder of global leader in Mobile Recuriting
How many iPhones?
How many Blackberrys?
How many Androids?
What mobiles are in the room?
Mobile Recruiting 2011
Who’s left?
How many Resumes / CVs are sent by Fax or post?
Mobile Recruiting 2011
Mobile Recruiting 2011
Quick look at Mobile history…
1998 – First Data Access (a ring tone download), Finland
2001– High speed 3G data access, Japan
1998 – WML 1.0 aka WAP
2002– I was in a field testing Mobile News Services with BT / O2 network launch of 3G in their test area the Isle of Man
1973 – First Mobile Phone - Motorola DynaTAC 8000x
1993 – First UK person to person SMS
2007– 295m 3G subscribers worldwide and 852m WiFI installations
1992 – The first job board, Online Career Centre, USA
1999 – Monster.com is launched
It is not mobile hype, it is mobile maturity
Mobile Recruiting 2011
The Mobile is 38 years old
Mobile Internet is 13 years old
iPhone is 4 years old
Android is 3 years old
The Job Board is 19 years old
The last 3 years has seen Mobile Internet mature
2014 Mobile Web overtakes Desktop web.
Mobile Recruiting 2011
Within 3 Years everyone in this room will use or consume Mobile Recruiting Services
Mobile Recruiting 2011
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Mobile platform market in USA
40% of all Tweets from mobile web.200m Facebook users active via mobile.
Increase the return on your social recruiting with mobile.
Mobile is personal.Ideal for job seekers to search and learn.
Let mobile bring your employer brand and opportunities together.
Mobile Recruiting 2011
Mobile Recruiting must support your recruiting objectives…
Such as….• Attracting eyeballs • Acquiring Talent• Employer Branding• Candidate Engagement
Mobile Recruiting 2011
10 Billion apps downloaded via Marketplace and AppStore in 2010.
AppStore alone has over 170m users who may search for your brand and vacancies.
Mobile Recruiting 2011
Your app will have its own page in AppStore or Market Place
Mobile Recruiting 2011
iPad, iPhone and Android screen for PepsiCo MobileCareerApp.
Features include:• Twitter• YouTube• Blogs• Job Search• Jobs on Map• QR Code Scanning• Learn about Pepsi• Join Pepsi Community
Build an active talent network.Mobile alerts are 1:1.
Response is rapid
Mobile Recruiting 2011
PepsiCo iPad job search
Mobile Recruiting 2011
PepsiCo iPhone job search
Exclusively available in 2011 from Career Junction
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