1. Project LIBRE: Reduced Initial Payment Cost Campaign for Bayan FamilyTies Dave Buenviaje Marketing Jing Del Rosario Jasmin Francia PDM

2. Objectives

To generate at least450incremental NIs for the year and supporting the3094 NItargets for all global markets (ave.228 NIs/month );

To contribute a cumulative net revenue of at leastP18Mfor a 12-month period.

3. Background

FINANCIAL CRISIS:Slow-down in Markets worldwide

OFWs have been stricter with their expenses

Change in consumer purchasing habits is evident in the decline of various industries and sales worldwide

Our upfront cost for FT is high vs. competition

Key Point: Ensures continued acquisition and growth in sales despite the above conditions

4. What is the Promo?

1 Month Free (MRR)

This is almost70 % Offfrom the original price

Open to Japan and US Market

Open toBWL and LECFamilyTies

Open to bothResellers and Direct User subscribers

5. Payment Schedule Current Scheme US (BWL) Current Scheme Japan (BWL) 6. Project Libre: Japan

FREE1 Month Recurring Rate & Reduced Initial Payment

BWL:From Y11,000 to Y3000

LEC:From Y10,000 to Y2500

7. Project Libre: USA

FREE1 Month Recurring Rate & Reduced Initial Payment

BWL:From $104.95 to $32.50

LEC:From $74.95 to $17.50

8. Details of Implementation

Duration

• Starting from March 16

• Until December 31, 2009

Start Sell Date Today

9. Payment Methods Allowed

Initial Payment

& 1 stBill:

Japan

• Payment Coupons

• Bank Payment

US

• Bank Payment

2 ndBill onwards:

Japan

• Payment Coupons

• Bank Payment

US

• Bank Payment

• Paypal

10. Communication Plan

Details in Marketings Program Masterplan

Only Free 1 Month will be mentioned in the Marketing Materials

Will utilize the TVC credits from BTI America

Selected Print Media Advertising

Flyer Merchandising

Letters, PR, & advise to subscribers

Sales Programs are encouraged to support the implementation

11. Mechanics

Program is open to all New subscribers of FamilyTies in US & Japan markets

The application process, requirements and SOPP is the sameas the regular FT service

Previously PDd customers are eligible to apply as long as they settled their outstanding arrears.

Prepayment of Service activation is required

Lock-in period of 12 months or 1 year

No MBG applies

12. Application Requirements

Business Managers

• Valid ID (w/ photo)

• Signed application form

• Prepayment

BAC/Provincial BCenters

• Request for Service Order (RSO)

• Email request

13. Project LIBRE Process - BWL 14. Project LIBRE Process - LEC 15. Billing & Collection Process 16. BWL Phone Units(Insta-lite) Acbel AX320 Japan : JPY 6,000 US:$65.00 ZTE WP960 CD Japan : JPY 6,000 US:$65.00 DELTA S Series 1 Japan : JPY 6,000 US:$65.00 Huawei C228S Japan : JPY 6,000 US:$65.00 ZTE X195 Japan : JPY 6,000 US:$65.00 17. Monthly Recurring Rate JAPAN US Direct

• BWL

JPY 5,000 $ 39.95

• LEC

JPY 5,000 $ 39.95ResellerBWL JPY 3,305 Tier 1 =$21.95 Tier 2 =$25.00 Tier 3 =$27.95 LEC $14.00 (PaccNet) $20.00$27.95 Kaiyo - BWL JPY 3,600 Kaiyo - LEC JPY 3,000 Forex - LEC JPY 2,714 18. Sample SOA (Japan) 19. Sample SOA (Japan) 20. Sample SOA (US) 21. Sample SOA (US) 22. Q&A

Open Q&A during Product Cascade

For details please refer to the attached FAQs