PowerPoint Presentation
How to makequick and easy videosto sell more cruisesHeather
CowperHeatheronhertravels.com@heathercowper
MSC Cruises@MSCTravelAgents
A bit about me@heathercowper @MSCTravelAgents #MSCMasterclass
#MyClia
Heatheronhertravels.com
TravelatorMedia.comMay 2014MSC SplendidaMediterranean Cruise
Heres what were going to cover@heathercowper @MSCTravelAgents
#MSCMasterclass #MyCliaWhy video?What kit you needTips for shooting
videoVideos for branding and sellingA bit of inspirationA fabulous
competition
Why video? some big numbers58%@heathercowper @MSCTravelAgents
#MSCMasterclass #MyCliaof UK mobile data traffic was video in 2015
Source: UK OffCom Report Connected Nations 20158 BillionVideo views
on Facebook per day at end 2015Source: Techcrunch/ Facebook
Earnings report Q3 201540 minsthe average YouTube session on mobile
Source: Youtube Statistics
Customers are searching for video
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
I have booked myself and my husband on a cruise in September for
14 nights. My husband found a video on YouTube showing around the
ship and he is now wondering whether he wants to go! He seems to
think that everyone will be old on there (he is 50 in July) I just
dont know what to do now. He also said the ship doesnt look very
nice. I am going to send him your page and ask that he look at it.
Video influences buying decisions@heathercowper @MSCTravelAgents
#MSCMasterclass #MyClia
What equipment do I need?Smartphone@heathercowper
@MSCTravelAgents #MSCMasterclass #MyCliaGoProVideo cameraOptional
extras
Mobile apps to edit your videoiPhone IOSWindows OSNokia
OS@heathercowper @MSCTravelAgents #MSCMasterclass #MyCliaiMovie
3.99Pinnacle Studio 2.29Cameo by Vimeo Free
Windows Moviemaker Free
Nokia Video DirectorFree
Adobe Premier ClipFree
Power DirectorFree
Examples of easy video formats
https://youtu.be/KFOh2uMPr-U
Easy Video formatsSlideshow using still photos but adding
movement (Ken Burns effect)Single shot video e.g. walk around the
stateroomMulti shot video e.g. video clips around the shipVine 6
second video with up to 4-10 shots (can use video clips already on
your phone)Instagram 30 second video (have to shoot live video)
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
Video dos and dontshttps://youtu.be/H9wxZgfn8ok
Video dos and dontsThe rule of thirdsConsider the audio perhaps
use a microphoneKeep your camera steadyUse pan and zoom in
moderationInstead look for movement in the frameMix up different
shots: placement shot, long shot, medium shot,
closeup@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
Where to find musicUnderstand the difference between free and
Royalty free.Read the terms of use and always credit where
requiredSome safe places to get
music:https://www.youtube.com/audiolibrary/musichttps://incompetech.comhttp://audionautix.comhttps://www.joshwoodward.comhttps://www.pond5.com
@heathercowper @MSCTravelAgents #MSCMasterclass #MyClia
Keep it short and snappyThe first 5 seconds are the most
important50% of your audience are gone after 60 secondsVideo shot
length 1-3 secondsOptimum video length 1-2 minutes, maximum 3
minutesBUT - Rules are made to be broken@heathercowper
@MSCTravelAgents #MSCMasterclass #MyClia
Places to put your finished video@heathercowper @MSCTravelAgents
#MSCMasterclass #MyClia
Tips on branding your video@heathercowper @MSCTravelAgents
#MSCMasterclass #MyClia
Call to action
Video CardUse Canva.com to make custom images for your video
Gif & VineGif made with Gifboom app@heathercowper
@MSCTravelAgents #MSCMasterclass #MyClia
Vine
Get in touchHeather
[email protected]@yahoo.co.uk
MSC Cruises@MSCTravelAgents#MSCMasterclass#MyClia
