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Resort Inspection VisitIntroduction
Resort Inspection Visit
Company Introduction
Promotional Offer
Resorts
Destination
Marketing Examples
Target Demographic
Service and assistance
Conclusion
Company Introduction
Our Company
Founded in 1998, Absolute World Group has since grown strategically to
become a leading, multi awardwinning resort developer within the shared
ownership industry.
Offering a seamless range of services in the vacation industry encompassing
resort management, boutique real estate, destination club, shared ownership
along with a leading lifestyle magazine.
Across six subdivisions, growth moves on apace, with exciting ventures in
developing markets, independently and in partnership with other leading
brands.
Promotional Offer
A business opportunity exists in the promotion of our resort inspection visit. In
summery as the resort developer, subject to the terms and conditions of the offer,
we would fully subsidize resort accommodation for one week with the intention of
enlightening guests about the benefits of our vacation ownership products.
You as our marketing partner have use of an accommodation offer with a
highperceived value with the added benefit of generating an income for your
company with a sales commission being paid to you for any guests that does
become an owner of ours during their stay.
The guest receives complimentary or heavily discounted accommodation in 4 5
star accommodation that otherwise would cost them anything up to €1,500 for the
week. All that is required from them is that during their week’s holiday they take a
couple of hours out to learn about the benefits of vacation ownership in a relaxed
environment and have several days to make an informed decision.
Promotional Offer
Adaptable enough to be implemented in a number of ways and has proven to
be a successful way of generating or rewarding clients, examples of usage
would include but not limited to:
• Gift with purchase
• Referral reward
• Employee reward
• Loyalty bonus
• Event & Trade promotion
• Lead generation tool
• Survey promotion
• Customer loyalty program
• Presentation reward
• Subscription incentive
• Stand alone holiday offer
Promotional Offer
Full details would be covered in the marketing agreement although in summery the
accommodation offer would be valid for individual families.
We would provide 7 nights FREE accommodation to a maximum party size of 2 adults
and 2 children. We can not accept group travel bookings or when guests are traveling
without their spouse.
Resorts
Currently guests would be accommodated in one of the following
resorts.
Absolute Twin Sands Resort & Spa – Phuket
Absolute Nakalay Boutique Resort – Phuket
Absolute Bangla Suites – Phuket
KC Resort & Overwater Villas – Koh Samui (partner resort)
Absolute Twin Sands Resort & Spa
Absolute Bangla Suites
Absolute Nakalay Boutique Resort
KC Resort & Over Water Villa
Destination
Thailand, known affectionately as the Land of Smiles, continues to be an
everpopular holiday destination for those seeking an idyllic tropical
destination.
Famous for its rich and colourful culture, world renowned hospitality,
delicious food, diverse entertainment attractions, exotic monuments and
stunning beaches and crystal clear turquoise seas. It is easy to see why it
draws millions of visitors each year.
Destination
Phuket has much more to offer than just its palm fringed
beaches although they are enough to lure tourists by
themselves.
There is a wide range of things to see and do whether of a
sporting nature for the active, shopping for those keen on retail
therapy be it local crafts or brand named goods.
An array of restaurants, bars and night clubs, various family
attractions such as Phuket FantaSea, golden temples to
explore to mention but a few!
Phuket
Destination
For tourists arriving at Koh Samui airport it is clear they are in a
tropical paradise, a destination where one can restore their
natural balance away from the hustle and bustle of everyday
life.
The island boasts of having many excellent day spas. These
spas, which for some tourists if the main reason they opt for
Samui, offer a range of treatments and variety of health
programs including fasting and detox herbal facepacks,
bodywraps, and steam baths all helping to cleanse and
revitalize.
There are over a dozen recognized dive sites catering for
beginners and experienced alike so if you are a keen diving
enthusiast you could explore a number of different sites during
your vacation.
Koh Samui
Marketing Examples
As to how our accommodation offer gets packaged and presented to the
general public can vary based upon our marketing partners business model
and objectives. Below are just several examples.
Loyalty Card Offer
Target Demographic
Desired nationalities include but not limited to Australian, Chinese, British,
Finnish & South African tourists.
Although the minimum qualification income to receive the sponsored
accommodation is €30,000 Euros per year, most success is with guests
whom have income in excess of €60,000 Euros per year.
Overview
• Frequent leisure travellers.
• Interest in owning holiday home.
• Stay at 4 / 5 star resorts.
• Desire for branded goods & products
Lifestyle
• Lovers of Thai food & Thai culture.
• Interest in well being
• Interest in diving & water sports
• Interest in golfing.
Full details of the qualification criteria is included on the marketing agreement.
Service and Assistance
As a marketing partner you would be allocated a username and password that
allows you to submit any booking requests online.
If you did not wish to be involved with the reservation process booking requests
can also be sent directly from the guest to our reservation office.
You would also be able to access details of your sales commission balance
online.
Our multilingual reservations office based in Spain is open 6 days a week to
process any reservation requests and to answer general guest inquiries.
We can assist with the production of marketing material whether on a
complimentary basis for minor tasks such as the cobranding stock material or at
a very competitive rate for more detailed work.
Conclusion
I hope that this brief overview have given you an insight into our resort
inspection visit program and how it could be of benefit to your company.
If you have questions or would like to discuss further please feel free to
contact me on
Email [email protected]
Telephone +44 20 36423203, Ext 28.
