53.35%

17.22%

3.30%

2.60%

2.10%

1.90%

1.30%

1.20%

0.80%

0.40%

0.30%

15.52%

Taobao Mall

360buy

Suning

Amazon

Vancl

Dangdang

51buy

Coo8

Newegg

m18.com

Redbaby

Others

35.7%

13.0%

2.4%2.2%1.6%1.3%

1.1%0.9%

0.9%

41.0%

Taobao Mall

360buy

Suning

Amazon

Dangdang

Vancl

51buy

Coo8

Newegg

Others

Data source :B2C Market Share 2011, iResearch Jan 2012

Data source : B2C Market Share 2011, eguan.cn Jan 2012

In B2C territory, two data sources painted the similar scenes

No question and as always: King of “Taobao Mall” and Queen of “360buy”

Ranking of top B2C performers are pretty much the same, except Vancl and Dangdang, still no big deal

Eguan however does give much bigger slice for other players

Review of top performers of China B2C in terms of market share 2011

92.2 86.376.8

70.2 66.2 62.2 59.3

7.8 13.723.2 29.8 33.8 37.8 40.7

0%

25%

50%

75%

100%

2009 2010 2011 2012e 2013e 2014e 2015e

C2C B2CData source : iResearch Jan 2012

In 2011, the size of China online transaction amounted to USD 122.47 billion (RMB773.56 billion)

In which B2C accounted for 23.2% while C2c is 76.8%

B2C is project to gradually taking over C2C in 2015

B2C will tramp C2C

Structure of China Online Shopping Market