Sharing Economy in Korea & KOZAZA

@josanku

2

xParty

Energy

Hope

Economy of/for/by the People

3

X

6 Years of Sharing Economy

“The Sharing City Seoul”Project As Social Innovation Measures

5

http://english.seoul.go.kr/policy-information/key-policies/city-initiatives/1-sharing-city/

Gain more benefits with fewer or less

resources 

Create new jobs

Recover the sense of community

Resolve environmental problems

Sept. 2012

6

How Seoul Became One Of The World's Sharing Capitals 5/25/2014

1st Special Mention – Seoul “Sharing City Project” 2014

https://www.forbes.com/sites/federicoguerrini/2014/05/25/how-seoul-became-one-of-the-worlds-sharing-capitalshttp://hyderabad2014.metropolis.org/1st-special-mention-seoul-sharing-city-project

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home

riding

travel

skillthings

space

car

Shar ing Economy K o r e a

2017

p2p lending

office

bitcoin blockchain

city

crowdfunding

8

SPACE

CAR

$73M

$16M

$15M($81M M&A)

$20M$11M

150: BoK 80: Seoul < $300 M

MONEY

Technology

Policy

Strategy Regulation System

People

9

Sharing Economy In Korea

Good

Not GoodMoney

Challenges

10

11

Urban Homestay for Foreign Tourists in 2012 (Airbnb Law*). No Change Ever

Home

Riding Car

Carpool

Car Rental

Regulation

Positive Regulation

Fundamental Challenge

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Negative RegulationOpen System

Global Top 100 Startups

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57 Illegal

or Limited

43 Legal

http://kstartupforum.org/

Incumbency vs. Growth

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Ride Sharing and Home Sharing

X

Global Players Take All A&U Paradox

Sharing Economy

Money Centralized Global

Capitalism

People Distributed Local

Company Business

Reality

Hope

16

17

18http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/

magic!

Economy Environment Community Lifestyle Social Innovation

19

2018

Challenges

2020

Quantum Jump

Sharing Economy

Government of Sharing Economy

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The Government of the People The Age of the People

Shift the center of the economy from the government and companies to the people: individuals and households

Sharing Economy as One of the Growth Engines

Power to the People

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Policy for the people Policy by the people

TrustIllegal

Legal

Open System: Negative Regulation

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Sandbox and Regulation Freezone

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Innovation Growth by the People Empowered

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Stay Home in Korea

Have a good night’s sleep“

Korea Home Sharing Platform

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TRUST COMMUNITY

Sharing, TravelTech, Global

Home Sharing Platform of Korea

Achievement for Six Years

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Partnership

Platform & Service

Positioning Home Listings

Global Home Sharing Platform

Experience & Expert

Anchor Service

Hanokstay 1,000 In Collaboration with NAVER

7,000 Rooms, 3,000 Hosts Hanok, Homestay, Guesthouse, Pension

Six Year of Home Sharing in Korea

A Local Leader Airbnb of Korea

The Best in Korea

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Focus Fee Free Quality Smart Home Sharing

Speed

Hanokstay: Traditional House

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X

https://www.kozaza.com/ko/hanokmap

X

Eric Schmidt Loves Hanok

Google Cultural Institute X KOZAZA

Preserving Korea's Cultural Heritage

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Amy Cortese

A look at online services that are uncovering local culture for tourists and giving historic dwellings new life.

Airstay and Seoulstay

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Enjoy Seoul LocallyStay in Village Meet People Experience Culture

Fee Free for Premium Hosts and Guests

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KOZAZA

FEE FREE

Home Sharing

Fee Free Home Sharing

Same Room Better Price

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12%

+

Same Room

We Are Community

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Friends

0%

$

Advertising

People12% Fee

37

%

%

IoT Smart Home Sharing

38

Smart Home Sharing Platform

Smart Lock

Smart Not System

Guest

Internet

Home Network ( Z Waive Plust)

Seonsor

Smart Station

Hosts

Control/Notice

Verify the Reservation

Control

1

2

3Open/Close

Guest Pass /Pin Number

4Keyless Checkin Room Monitoring Sensors Payless Payment, Coupon, Pass

Outbound Market: Japan First

39

Korean Travellers

Marketing in Korea

Market

5.6 Million Korean Visitors to Japan

Selected Hosts o Safe and Quality Guaranteed o Popular to Korea Travelers o Homestay, Ryokan, Guesthouse

USA

China

Japan

Collaboration Network

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Hankstay

Homestay

GuesthouseRural Homestay

Templestay

Pension

TRUST

Trust Network of 30,000 Hosts Existing

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TRUSTKorea Walking Traits

Local Economy

Boost Tourism

Job Creation

EnvironmentSharing Economy

40,000 Jobs with 40,000 Rooms in Seoul

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Number of Rooms in Major City in Airbnbhttps://www.forbes.com/

40,000 Rooms: 20,000 Hosts X 2 Rooms

$60/Night, Reservation Rate 35%

Accommodation Income: $300M/Year

Impact on Local Economy: $1.2B/Year

($300x4)

$1.2B/$30K(Salary) = 40,000 Jobs

Legally 1,000 Home Sharing Hosts and

100 Hanokstays in Seoul in 2017 (3,500

Rooms)

Seoul

Global vs. Korea

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Global No.1

Korea No. 1

2008 2018

Value Proposition

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Proven Market

Time to Market o Pivoting to Focus on Korea Market(Intrabound, Outbound)

o New Regulation to Open Home Sharing Market

o High Entrance Barrier: Platform, Two-sided Market

Ready to Grow

o Position as the Local Leader: Airbnb of Korea

o Listings: 7,0000 Rooms

o Global Platform and Service and Engineering Team

o Differentiated Value: Fee Free, Quality Guaranteed

o Anchor Service: Hanokstay1000

o Global and Local Collaboration Network: NAVER, Tujia

Team with Market Experience and Expert

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Intrabound Market

Outbound: Japan

Funding for Expansion

20122018

Market Learning

Grow

46

X

Boost Economy + Social InnovationSharing Economy

It Just Begins

SHARING ECONOMY KOREA