Shift Happens: ROI Measure What Matters Most

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Customized ROI:Measuring What

Matters Most

Midiendo lo que val mas


How am I going to make you a ROCK STARto your CEO?

Como te voy a aser una estrella de rock para to jefe?


To survive change we must innovate…• Forget everything we know• Live in the future• Appreciate WISDOM• Forget permanence • Change our focus• Get excited and accept risk• Think ‘Clear and Present’ Opportunities

Para sobrevivir debemos cambir…


Expand your audience• Old model was a physical presence at

the main venue.• New model is that experience extends

to Regional Hubs and Small Group Sites.

• They want a choice.• They want to be engaged.

Abre tu audencia


The internet has changed the way we do things.

Visualization overshadows all other senses.

The more you engage actively with the participants the more knowledge is created.

El internet ase cambios como nosotros asemos cosas.


You need to prove ROI.Technology can help.

Debes probarte el ROI.Technologia te puede ayudar.


Participatory learning for audience type:

Complexity of event• One hour seminar is less complex than a

three-day conferenceMore Horizontal Structures• Peer to peer• More collaboration• Informal and Formal Opportunities

Preparte y aprende para tipo audencia:


What are the barriers?• It’s a shift… and how you change depends on

your audience.• Organizers releasing control and letting

things grow organically.• Money is always an issue.• Interdisciplinary ground rules.

Quales son tus barreras?


Why do we focus on education and talking heads?

...and passive listeners?Industry & styles all SHIFT over time. Conferences & events, have virtually remained the same. WHY?

Porque nos enfocamos en la education y cabezas ablando?


We are still in a clone culture.

It’s time to SHIFT our thinking.

Todavia estamos en la coltura del clon.Es tiempo para cabia como pensamos.


You need to dispel old MYTHS

Tu debes de desase ideas vijas


Myths• Too Hard – NOT - There is a system and process• Not Possible for SOFT events• Only Applicable for Corporate - Good for

providing necessary value• Too Expensive - Do it for small percentage of

events.• Can’t isolate the influence of various factors.

Ideas vijas


What Do YOU Measure?

Que es lo que mides?


How Do You Communicate?

Tweet about this speech:

#ShiftHappens

Como te comunicas?


• 87% of US population are mobile users• 98% of all mobile handsets in the US

have SMS capabilities• 68.7 million US Citizens use SMS and

text services• SMS users are twice that of active

email users• In 2009 over 75 billion SMS were sent

monthly in US.


It’s time to talk in the language of business

This is not a secret language. It must be the ‘voice’ of everyone in attendance including the planners.

Es tiempo de ablar el lenguaje de negocios


Embrace ROI

RETURN ON IDEASAbras ROI


Embrace ROI• Immediate• Affordable• Effective• Targeted• Interactive• Easily Integrated• Measureable• Viral Abrasa ROI


What questions can I ask today that will get me better ROI than yesterday?• Who is my audience?• What VALUE or specific benefit do I deliver to

my prospects or customers?• What objectives am I trying to achieve with

this event/event?• How will I measure my programs?• Did I focus on the primary objective?• Did I pick the right partner(s)?

Que pregunto ahora que me qyudara a mejorar ROI ayer?


Focus On Results

Enfocate en resultados


Focus on Planning

Enfocate en planiar


Focus on Evaluation

Enfocate en evaluacion


Focus on the

VALUE of the Event

Enfocate el valor del evento


What do you measure?• Entertainment• Learning• Change Management• Driving Business• Employee Retention

Que es lo que mides


EducationEducation is an active thing.

It is a process.

You have to do something with the information.

Educacion


Education is not

just facts, figures

& opinions.

Thinking is critical.

Educacion no es factos, figuras o opiniones. Pensa es critico.


Your attendees

want to be engaged.

Tweet unto others as you want others to Tweet unto you.Tu audencia queren sen conprometidos.

Tweet about it

#ShiftHappens


Transition to a

networked learning.

Be interactive

without walls.

Una transision al networ es aprendar.Se interactivo in paredes.


Difference between

engaged and

participation?

Diferecia entre compromiso yy participar?


You have to

be engaged to

participate.

Debe comprometere para participar.


#1 Reaction/Sati

sfaction

This is the normal measure#1 – Reacion/satisfacion


#2 Learning

Should be measured 80%-90% of event#2 - Aprender


#3 Application

Post Conference Measure: How did they implement what they learned?How did it benefit our business?#3 - Applicacion


#4 IMPACT

Did Shift Happen?#4 - Impacto


#5 It’s about $$

$

5% of event ROI is about money.It should only be the goal for about 5% or less of your events.#5 – Es todo de $$$ dinero


This is YOUR future

SHIFT to your participants. Focus on 10 minute chunks of information or ‘WOW!’ Make participants feel more connected and engaged.Este es tu futuro


Join the conversation

@ShiftHappensNow

http://www.linkedin.com/in/jamesfeldman

http://www.youtube.com/user/jimfeldman

http://www.facebook.com/pages/Shift-Happens/200897355099

Tweet about this speech using #ShiftHappens

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Shift Happens: ROI Measure What Matters Most