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Our Background:
Travelshake.com
A new social media platform for the Tourism and Hospitality Industry
Travelshake Social Media Consultants
Specialised Social Media Strategy Development and Training for Hotels
Monthly Account Management
Digital Travel & Hotel Videos
Facebook Competitions and Campaigns
Social Media Account Creation & Set-up
2005
Laughlin Rigby is the
former eMarketing
Manager for Tourism
Ireland and launched
the world’s first social
media campaign for a
tourist board in 2005
before twitter existed
and before facebook
was just open to
universities.
2010As Country Inns & Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier
this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.
The bloggers and their families
were assigned to drive to College
Station, Texas in branded vehicles.
Across seven states, staying in a
different Country Inn each night.
Mystery scavenger hunt with the
next clue received by video on
their mobiles after completing the
previous one.
Take and upload photos, Blog
and post messages on Facebook
and Twitter
Customers: Where are they and what are they saying
Content: What will you say, offers, news, videos, photos
Campaigns: competitions and contests to engage your fanbase
People: Who will update and maintain the social media accounts
Platforms: Which is best - Youtube, Twitter, Facebook, Foursquare (LBS – location based services)
1. Special offers (20)
2. Competitions (18)
3. Events (in hotel and area) (12)
4. Seasonal themed (11)
5. Hotel News (10)
6. General Hello (9)
7. Awards (8)
8. Trying to get more fans (8)
9. Content updates (photos etc.) (7)
10. Weddings (6)
11. PR (5)
12. Exclusive Facebook Offer (4)
13. Golf (3)
14. Spa (3)
15. Local attractions/tourism (2)© Travelshake Social Media 2010
“There were
127 updates
from 54 Irish
hotels over
48 hours.”
“I really don't think that any business should be without it in this
day and age and all it costs is your time.” – Geoff Dawson
Facebook is a key part
of the hotels online
marketing
strategy..........
.........gets their fans
opinions on recent
stays, keeping them
informed of future
offers & events in the
city, sending hotel
pictures & videos.
Number 1 Hotel on facebook in Ireland
“the restaurant spends no
money on any advertising,
beyond remaining very
active on Twitter and
Facebook and running email
campaigns”
“We have sold out every
event we’ve had since we
opened by using only
Facebook, Twitter and our
mailing list.”
Play Food & Wine – Restaurant in Ontario, Canada
They tweet funny pictures, new
wines, and local products that
become available and it creates
a special connection between
them and their fans
They are able to reach out to
loyal customers, food bloggers
and the rest of the community, to
make them feel like insiders who
are part of the restaurant’s day-
to-day operations.
The Highway Hotel AdelaideRun campaigns and events using social media as our primary marketing media
“turnover increased
by four per cent and
the hotel has saved
$15,000 in marketing
costs over a nine-
month period”
When customers “check in” on Foursquare via their mobile phone
as they visit the hotel, they can claim a free house drink.
specials
restaurant news
holiday hours
ask fans what they
would like to see on
the seasonal menu
held a contest to
select a new fall
dessert menu item
Westend Bistro, Ritz-Carlton, Washington D.C.
Staffed by employees based in Omaha, Australia and Mumbai
Respond to requests and questions within an hour
Field queries ranging from where to find good sushi to alerts that a guest will
be checking in late
Facebook Offer
Redemptions:
Began issuing FB
codes for discounts on
best available rates e.g.
FOLLOW
Codes generated 270
more room nights this
year
mobile-phone based
services were earning
the company more
than $1 million
(€791,000) a month in
revenue,
grown by more than
600 percent over the
past year.
rolling out its iPad
concierge service,
which debuted in
April in four cities
InterContinental - Priority Club app,
Fairmont Hotels – Virtual Concierge App
access to destination guides
log into loyalty club account
view current reservations
check hotel availability
Learn which of their customers are the "most influential”
promote their loyalty programs
increase sales during off hours
Plan to invite loyalty
program members with
large Facebook and
Twitter followings to
help spread the word
about its SpringHill
Suites chain.
Incentive:
They'll get free stays
and other incentives in
return for positive
messages sent to
followers.
• 40% of their booking guests have engaged with Flip.to
• Each post has on average brought 8 new visits over to The James’ site
Tourism and Hospitality businesses are embracing Social
Media as an effective marketing tool all over the world.
Travelshake.com lets users….
….save time and money planning a holiday in
Ireland by featuring official offers, videos and
real-time updates covering the entire tourism
sector while showing insider recommendations
from local owners.
Travelshake.com lets businesses….
….create their own free digital media profile that
showcases their business, offers, expertise & local
knowledge.
Branding Social Media
feedsRecommendationsMap + GPS LocationVideoDirect
bookings
Real-time tagged updatesOffers Photo Gallery
User Interactions
Demonstrate your local knowledge or expertise by writing relevant updates
Create list of your local or peer recommendations by recommending other profiles
Create Campaign Pages
Unique Campaign URL Branding Video upload Update latest campaign info. Campaign Photo Gallery Integrate twitter, facebook and
youtube campaign accounts Promote page site-wide Campaign video on homepage Publish related offers Create Itineraries Map your campaign
Premium
Profile
Offers
Spotlight
Booking Link
Ad Free
Multiple VideosPriority ListingHomepage
Updates
Unlimited Photo
Galleries
1. Direct Bookings
2. Offers Feed
3. Video
4. Social Media Feeds
5. User Interaction
6. Peer to Peer
Recommendations
Travelshake Facebook Twitter
Status Updates x x x
Tagged Event Updates x x
Tagged Offer Updates x
Travel Offers Feed x
Recommend Other Businesses x
Post Photos x x
Post Videos x x
Like a profile x x x
Live trip updates x x x
User comments x
Share Profiles x x
Integrate other Social Media x x x
Dedicated Map x
GPS Location x x
Tourism Database x
Travelshake Benefits versus others