Social Media for Trade ShowsPRESENTED BY:Paula Williams, ABCI and Beth Sanders, NBAANovember 19, 2015| 10:30 a.m. 11:30 p.m.

Beth will segue from the video to the Powerpoint

Social Media for Trade ShowsPRESENTED BY:Paula Williams, ABCI and Beth Sanders, NBAANovember 19, 2015| 10:30 a.m. 11:30 p.m.

Beth will segue from the video to the Powerpoint

Trivia Quiz!Q- What is the Most Used Social Media in the Aviation Industry?

A- LinkedIn!Sources: ABCI Social Media Survey, July 2015

Trivia Quiz!Q- How Frequently do Aviation Professionals admit that they access social media? A- A few times a month?A- A few times a week?A- Once a day?A- More than once a day? Sources: ABCI Social Media Survey, July 2015

Trivia Quiz!Q- What is the average age of a Facebook user? A- 18-24A- 25-34A- 35-44A- 45-54A- 55+Sources: ABCI Social Media Survey, July 2015

Fastest GROWING demographic?

Who Uses Social Media?

Sources: ABCI Social Media Survey, July 2015Aviation Training Organizations 23%Aviation Consultants 19%Aviation Service Providers (B2C) 12%Aviation Service Providers (B2B) 12%Aviation Product Manufacturer (B2B) 12%FBO 7%Airport Authority 5%Charter Organization 4%Aviation Product Retailer (B2C) 2%

Who Responded?

Sources: ABCI Social Media Survey, July 2015Founder/C Level Exec 39%Marketing Professional 30%Pilot 16%Sales Professional 12%Engineer/Product Developer 3%

How Often Do You Use Social Media?

Source: ABCI Social Media Survey, July 2015More than once a day 58%About once a day 28%A few times a week 5%A few times a month 5%Less than a few times a month 4%Not at all Less than 1%** I called this guy. Turned out he was lying.*

Is this an instrument of communication, or torture?

-Carson the Butler

Q- Is this a good or bad tool?

A- Depends on what youre trying to do!

And it depends on who is using these tools!

Smart InnovatorsDidnt Jump Off A CliffDid One Thing at a TimeTesting & TweakingGot it right!

Real-World Social Media Users

Jerry Buccola, V-LogGoal National Sales Account ExecutiveFavorite Tool LinkedInTrade Show Tasks Research leads & prospects, connect after the show.Keep postings brief & focused

Real-World Social Media Users

Jon Kosak, NBAAGoal @NBAA_ATS - TFRs & Weather@Defender13 - Aviation, Hockey, Weather & AviationFavorite Tools Hootsuite & TwitterTrade Show Tasks Raise awareness of events, recruit members of Weather SubcommitteeTip Who are you? Source of Info? Source of entertainment? Both?

Real-World Social Media Users

Larry Hinebaugh, V-LogGoal Educating Customers about an Innovative Product Favorite Tool Google+ and LinkedInTrade Show Tasks Pre-Meeting Research, finding events appropriate for V-LogFavorite Tip Use it more! Its better than periodicals or magazines!

Real-World Social Media Users

William Johnston, V-LogGoal Oversee day to day operation of V-LogFavorite Tool LinkedIn, NBAA toolsTrade Show Tasks Pre-meeting research, connecting, making appointments, assisting sales departmentFavorite Tip- Put social media on your daily agenda - you manage it, dont let it manage you!Remember family comes first!

Bill

Real-World Social Media Users

Genaro Sanchez, Cutter AviationGoal Marketing & CommunicationFavorite Tool FacebookSocial Media Tasks Promote Cutter Aviations booth!Tip Make sure your information has a purpose

Real-World Social Media Users

Beth Rosenberg Sanders, NBAAGoal Get People Talking about #NBAA15Favorite Tools InstagramTrade Show Tasks Promote all aspects of the show -speakers, networking sessions, educational events, etc. Tip Consistency is key!

Real-World Social Media Users

Matt Steward, Applied Composite EngineeringGoal Drive Revenue and Grow BusinessFavorite Tool LinkedIn Trade Show Tasks Research participants, make appointments, and publicize ACEs participation in the event. Tip Make it personal!

Real-World Social Media Users

John Williams, ABCIGoal As Little As Possible with Social MediaFavorite Tool LinkedIn,NBAA Convention App Trade Show Tasks Pre-Meeting ResearchTip Recognize that everything is public.

Door Prize!

You get a free copy!

Door Prize!

Zap the code

Enter your postal address.

Well send it to you.

Session Critique!

NBAA App

Conclusion

Be a Smart InnovatorDont Jump Off A CliffDo One Thing at a TimeTest & Tweak!Get it right!

Questions?

Thank You!

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