Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails,
Q: Which of these is best? How do you know?
1,000,000 one-time, unregistered unique visitors
500,000 visitors who view 2+ pages / stay 10+ sec
200,000 visitors who clicked on a link or button
20,000 registered users w/ email address
2,000 passionate fans who refer 5+ users / mo.
1,000 monthly subscribers @ $5/mo
the good stuff.
Startup Metrics for Pirates
A cquisition: users come to site from various channels
A ctivation: users enjoy 1 st visit: " happy experience
R etention: users come back , visit site multiple times
R eferral: users like product enough to refer others
R evenue: users conduct some monetization behavior
(note: If youre in a hurry, Google Startup Metrics & watch 5m
video) AARRR !
AARRR! : 5-Step Startup Metrics Model Website.com R evenue $$$
Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO
SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns,
Contests Direct, Tel, TV Social Networks Blogs Domains R etention
Emails & Alerts System Events & Time-based Features Blogs,
RSS, News Feeds
One Step at a Time.
Make a Good Product : Activation & Retention
Market the Product : Acquisition & Referral
Make Money : Revenue & Profitability
You probably cant save your Ass and your Face at the same time
choose carefully . DMC
[ Constructing MVP ]
Role: Founder / CEO
Q: Which Customers? Problems? Metrics? Why ?
A: Focus on Critical Few Actionable Metrics
(if you dont use the metric to make a decision, its not
Hypothesize Customer Lifecycle
Target ~3-5 Conversion Events (tip: Less = More)
Test, Measure, Iterate to Improve
Optimize 4 Happiness (both User + Business)
Define States of User + Business Value
Prioritize (Estimate) Relative Value of Each State