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STATUS OF INBOUND & OUTBOUND
MEDICAL TOURISM INRUSSIA & UKRAINE
Anna PopkoDirector Sales – Travel Planet VIP, UKRAINE
TOPIC
Russia and Ukraine Market
Healthcare Status, Facts & Figures
Status of Medical Tourism• Inbound Medical Tourism• Outbound Medical Tourism
Strategies to target Russian & Ukrainian Patients
MAP OF RUSSIAN SPEAKING MARKET
MUSLIM POPULATION IN RUSSIAN SPEAKING COUNTRIES
2 million Muslims in Ukraine (population of Ukraine 45 million people)
Muslims in Ukraine have 445 communities, 433 ministers, 160 mosques with many more mosques being built
There are over 5,000 registered religious Muslim organizations
14 % of Russian population are Muslim(population of Ukraine 143 million people)
HEALTHCARE SYSTEM
State budget/non-profit state and municipal institutions Independent licensed entities Types of institutions by intensity of medical care:
Ambulatory policlinics Hospitals Nursing hospitals and hospices Emergency/intensive care hospitals, departments and
stations
HEALTH CARE INSTITUTIONS WHICH PROVIDE PREVENTION / TREATMENT SERVICES
1. Hospitals
2. Children's Hospitals
3. Emergency Hospitals
4. Clinics in research institutes
5. Specialized hospital
6. Health centers
7. Maternity hospitals
8. Hospitals for disabled veterans
9. Medical sanitary units (in-patients or ambulatory)
10. Nursing hospitals and hospices
11. Gynecological clinics
12. Dental hospitals
13. Diagnostic centers
14. Medical clinics
15. Family medicine clinics
16. Paramedics
17. Ambulance stations
18. Other authorized institutions
HEALTH EXPENDITURE (% OF GDP)
2012
% GDP Healthcare Expenses
Ukraine Russia European
CHARACTERISTICS OF HEALTHCARE
The public healthcare system of the country is centralized.
Lack of public medical insurance for treatment in Ukraine
Low level of public medical insurance in Russia
Low governmental investment in healthcare infrastructure
Private sector investment in healthcare high-rise
ROLE OF LIFESTYLE FOR DISEASES FACTORS
Cardiovascular disease
Diabetes
Obesity
Hypertension
Lack of exercise
Unhealthy diet
Smoking
Stressed life
Inbound and Outbound Medical Tourism
INBOUND MEDICAL TOURISM
Diseases• Cancer treatment, Dental surgery, IVF, Treatment/Surrogacy, Stem cell treatment, Balneotherapy
Destinations• Intra Regional,
Other CIS countries,
European
Reasons
• Low Cost,
Some
Accredite
d
Hospitals,
Care &
Leisure
OUTBOUND MEDICAL TRAVEL
Diseases• Cardiovascular,• Cosmetic Surgery,
Dentistry, • Orthopedics,
Reproductive/IVF, • Weight Loss
Surgery, Health Screenings
Destinations
• Europe, Turkey,
Cyprus, Thailand,
South Korea
Reasons
• Cost, Rate
of professi
ona
lism, M
ix of
leisure and
treatm
ent
INBOUND V/S OUTBOUND
Outbound
Inbound
Hig
h
Low
Strategies to target Russian & Ukrainian Patients.
RELATIONSHIP MANAGEMENT
Through Facilitators
Through Travel Agents
Through Representative Office
Through Marketing & Advertisement
Hiring Local Representatives
BUSINESS DEVELOPMENT
Tie-up with Insurance Companies
Ties-up with Hospitals
Tie-up with big corporate organizations
Direct marketing with patients through advertisement and social media
VALUE / PRICE
Russian patients are not necessarily looking for five start medical tourism services.They are looking for Value for money with high quality of care and personalized care.
PERSONALIZED CARE
Emotional “be at home” Atmosphere
Russian Speaking Staff
Understanding of Needs & Mentality
WINNING FORMULA
High Quality of
Care
Offer Low Package
Price
Provide Personalize
d Care
Provide Pre & Post
Operative Services
Provide necessary support for
Visa, Travel,
Hotel and Leisure
activities.
TOPIC
Russia and Ukraine Market
Healthcare Status, Facts & Figures
Status of Medical Tourism• Inbound Medical Tourism• Outbound Medical Tourism
Strategies to target Russian & Ukrainian Patients
