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INTERNATIONAL QUALITY – LOCAL AFFINITY Page 1
Press release
For Immediate Release
Swiss International celebrates New Year
with the signing of 2 new hotels in –
the Kingdom of Saudi Arabia
Swiss Spirit Residences - Al Joury – Jeddah and
Swiss Spirit Hotel & Suites - Al Baha!
Baar (CH)/Ras al Khaimah (UAE)/Dammam (Saudi Arabia), January 17, 2018 –
Swiss International proudly announces the signing of 2 more hotels in Saudi
Arabia, making it to a total of 9 operational hotels in the country, whilst it has a
total of 14 contracted hotels in the Middle East Area.
The chain added its first Swiss Spirit Residences brand in the country with the
opening of Swiss Spirit Residences - Al Joury – Jeddah. The hotel is open and
welcoming guests as of the 1st January.
Swiss Spirit Hotel & Suites - Al Baha is the chain’s second hotel in the south west
region - Al Baha. Swiss International Park Hotel - Baljurashi, also located in Al
Baha Region is the most popular and favored holiday destination for local
travelers vacationing in Baljurashi. The hotel runs on 100% occupancy during
peak seasons.
Contact person: Safa Sameer – Business Administration
Manager
Company name: Swiss International Hotels & Resorts
Telephone Number: +971-7-2433-242
Email Address: [email protected] Website: www.swissinternationalhotels.com
INTERNATIONAL QUALITY – LOCAL AFFINITY Page 2
Swiss Spirit Residences Al - Joury - Jeddah
This hotel is in Al Basateen district of Jeddah, located close to King Abdul Aziz
International Airport, which is only a 10 minutes’ drive from the hotel.
The hotel is expecting leisure and business travelers alike, both mainly domestic
with some anticipated international business.
The hotel has 69 serviced apartments with all upscale amenities including free Wi-
Fi. Hotel also has sufficient parking spaces and well-equipped Eventives (meeting)
rooms.
At the signing of Swiss Spirit Residences - Al Joury
(from left to right: Mr. Sherif Naguib, the GM, Mr. Fahed Al Basha, the owner, Mr. Jamal Al Hamed, Chief Business Development Officer for Swiss International Middle East)
Swiss Spirit Hotel & Suites Al Baha
Located in the heart of the Region, this brand-new hotel is going through the pre-
opening phase and will welcome guests as from April 2018. The hotel is
constructed in such a fashion to include 3 wings, a central, a left and a right.
The hotel has 80 upscale fully equipped rooms and suites featuring traditionally
inspired Arabian décor combined with international standards of service, in
compliance with Swiss International’s tag line – International Quality, Local
Affinity. The hotel also features state of the art Inspirations pool, gym and spa
facilities.
Mr. Naji Al Shiha, Chief Executive Officer of Swiss International Arabia added, “This is
our second property in the region, which reflects the success of our brand in the
area. The hotel is unique in its architecture and design and will be the landmark in Al
Baha due to its strategic location on king AbdulAziz Main road”
INTERNATIONAL QUALITY – LOCAL AFFINITY Page 3
At the signing of Swiss Spirit Hotel & Suites - Al Baha
(from left to right: Mr. Jamal Al Hamed, Chief Business Development Officer for Swiss International Middle East, Mr. Mohammed Al Shiha – Chief Finance Officer – Swiss International Middle East and Mr. Ahmed Al
Shadawi – the owner of the hotel)
Swiss Spirit Hotel & Suites Al Baha
Swiss International currently has 30 hotels under contract all over the globe, with
16 hotels in the Middle East, of which 8 are operational.
Speaking of the new hotel opening, Mr. Henri W.R Kennedie, the President and
CEO of Swiss International Hotels & Resorts said: “The 2 openings solidifies the
chain’s position as one of the fastest growing hotel companies in the Middle East.
We are proud on our relationship with our partners in Dammam, Swiss
International Middle East”
INTERNATIONAL QUALITY – LOCAL AFFINITY Page 4
Overview of Swiss International Hotels in the Middle East (effective January 11,
2018):
Place Location Brand Name hotel
D-evelopment
M-angeement F-ranchise
Rooms
Middle East
1 Syria Damascus Swiss International Omayad Hotel F 70
2 KSA Baljurashi Swiss International Park Hotel M 60
3 KSA Turaif Swiss Spirit Turaif M 46
4 KSA Tabouk Swiss International Tabouk M 82
5 KSA Jeddah Swiss Spirit Residences Al Joury M 49
6 KSA Dammam Swiss International Al Hamra M 150
8 KSA Riyadh Swiss International Royal M 60
9 KSA Riyadh Swiss Spirit Metropolitan M 82
10 KSA Al Qassim Swiss International Al Qassim D 50
11 KSA Al Qassim Swiss International Al Rass M 60
12 KSA Mekkah Swiss International Makkah D 335
13 KSA Al Baha Swiss Spirit Al Baha M 80
14 Bahrain Manama Swiss International Palace Hotel F 84
Middle East Totals 1,208
About: Swiss International Middle East Swiss International Arabia was created after Swiss International and HDG from Dammam entered into a regional co-operation for the Middle East and Egypt. Today the company has turned into a one-stop provider of services covering from asset management to operational support. The strategy for growth emphasizes becoming a bridge between investors and Swiss International providing comprehensive and versatile support. Swiss International Hotels Founded in 1982, Swiss International is established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Switzerland, Germany, the Netherlands, the Middle East, India and Africa. The company is registered in Baar, Switzerland and is operating from its International Service Center in the UAE (Ras Al Khaimah). Swiss International is operating and licensing its hotels under the following brands: Royal Swiss (Luxury), Swiss International Hotels & Resorts (Upscale), Swiss Spirit Hotels & Suites (Mid-market) and Yes Inn (Economy). Please also see :( http://www.swissinternationalhotels.com/)
