Tales from a specialist tour operator

A truly memorable holiday..Just one bad point really....how can we ever go on holiday again nothing can better what you put together for us..thank you so much for our holiday of a lifetime, the experience will remain with us for a very long time

Graham and Viv Kimble, Surrey, Private tour for a couple

We had a fantastic time. The whole thing worked out really well with a good mix of contrasting

activities, and FUN! The boys are full of stories about the clay house and paddy field fishing, not to

mention playing in waterfalls with Yui, cruising in the back of his truck, and encountering those

elephants, WOW! Excellent itinerary! Hilton-Johnson family, Oxon

After our previous trip, we felt that Tell Tale Travel have the balance between adventure and comfort just about right. The activity level and the overall

balance of the itinerary was much better than with the many other companies we’ve travelled with…

Unique local insight..Our third trip is already booked!Gary and Susan Baxter, Milton Keynes

Challenges

More mature audienceThought about purchaseOverall experience not individual components – what the customer wants + of course business perspective, margin/ volumeLong booking cycles – years not days! impact on transactional/social mediaNiche ‘product – Google adwordsDistribution/marketplaces – comparative high resource investmentCustomers hard to profile in traditional ways

The Customer

Data

Gather it - the phone! in person, live chats on website – amazing what you can find outKeep it centralSegment where you canContact strategy – it doesn’t have to be complicated – how often? Broadcast or personalisation?Contact educates customers e.g. offer driven?

Segmentation - examples

Travel type – couple, friends, family, solo travelTrips interested in Interests – e.g. culture, cooking, orchids, elephants, wildlife, agricultureTravelled before – who, what, where

It’s not always about the numbers..or maybe

it is..Measure what counts to you

www.telltaletravel.co.uk