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Dear Authorities Officers and Tourism Leaders,

Under the umbrella and high patronage of the United Nation – World Tourism Organization,the Tatweej-Tourism Leaders Award 2014 is jointly organized by the Arab Organization forSocial Responsibility and the Tatweej-Academy for Excellence Awards, on which London,United Kingdom will host the 2014 edition of this prestigious event at the LandMark hotel onWednesday, August 20, 2014.

The TTLA2014 is an award-program that has been created to honor and shed the light onthe tourism regional sector by providing a high-standard platform for the private and publicsectors to celebrate their achievements and their essential role towards sustainable growthdevelopment. This vibrate platform vehicle groups top notch leaders from both sectors,distinguished leading Governments, Tourism Boards, Municipalities, Institutions andLeaders that play a significant role in the Mediterranean and Middle East tourism industry bypromoting the countries’ culture and heritage and contributing to the development andgrowth of this vital industry across the region.

In this line, we encourage you to take the opportunity and be present to get recognized bythe international authorities and maintain your market positioning among the internationalindustry leaders and the high-caliber C-Level executives, investors and policy makers circlethroughout this glamorous Grand Finale Ceremony and concurrent activities.

Consequently, and since the United Nation-WTO, Arab Organization for SocialResponsibility and Tatweej-Academy for Excellence Awards are looking forward toassemble all the active leaders, investors and prominent organizations that are deeplyinvolved in this vital issue, hence and on behalf of the organizers, I cordially invite you totake an active role in this magnitude red carpet event.

We are looking forward to welcome you at the LamdMark Hotel next August, meanwhileplease accept my best regards.

Sincerely,Gassan Moujaes EVPMember of the Board, Executive Vice PresidentPresident, International Affairs+9715 69379605 / +9613 597832gmoujaes@asrorg.org / gmoujaes@tatweej.org

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AlbaniaAlgeriaAndorraBahrainBosniaCroatiaCyprus

EgyptErbilFranceGreeceIraqIran Italy

JordanKuwaitLebanonLibyaMacedoniaMaltaMonaco

MontenegroMoroccoOmanQatarSaudi ArabiaSloveniaSpain

SudanTunisiaTurkeyUnited Arab EmiratesYemen

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TATWEEJ-TOURISM an award-program dedicated for the Mediterranean and Middle East Countries

To support the countries’ authorities, tourism and travel and tourism corporations to respectively excel and promote their national tourism sector and their corporate excellence

Source: World Tourism Organization (UNWTO) ©

UNWTO Tourism Highlights, 2013 Edition 15Long-term forecasts – substantial potential for further growth

According to Tourism Towards 2030, the number of international tourist arrivals worldwide is expected toincrease by an average 3.3% a year over the period 2010 to 2030. At the projected pace of growth,international tourist arrivals worldwide are expected to reach 1.4 billion by 2020 and 1.8 billion by the year2030. International tourist arrivals in the emerging economy destinations of Asia, Latin America, Central andEastern Europe, Eastern Mediterranean Europe, the Middle East and Africa will grow at double the pace(+4.4% a year) of that in advanced economy destinations (+2.2% a year).

The global market shares of Asia and the Pacific (to 30% in 2030, up from 22% in 2010), the Middle East (to8%, from 6%) and Africa (to 7%, from 5%) will all increase.

UNWTO updated long-term outlook and assessment of the development of tourism for the twodecades from 2010 to 2030.

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International tourist arrivals in the Middle East are estimated at 52 million in 2012. The region experienced a 5% drop inarrivals due to continued tensions in some of its destinations, while its largest destination Saudi Arabia (-22%) also reported aconsiderable decline in arrivals as it could not consolidate its bumper increase of 2011 (+61%). In international tourismreceipts the region’s decline was limited to 2% in real terms, with earnings totaling US$ 47 billion. The region has a 5% sharein total world arrivals and 4% in receipts. The region showed some very mixed results by destination. Egypt experienced asustained rebound (+18%) after the decline of 2011. Palestine (+9%) and Jordan (+5%) rebounded as well. Oman and Qataralso reportedly benefited from strong demand. Lebanon (-18%) is still suffering from the conflict in neighboring Syria.

The United Arab Emirate of Dubai (+10%) continued to grow at a sustained pace

Qatar is ranked 2nd in the region and 41st overallBahrain is ranked 4th in the region and 55thLebanon ranks 8th in the region and 69th overallMorocco is ranked 9th in the region and 71st overallEgypt is ranked 10th in the region and 85th overall

UNWTO Tourism Highlights, 2013 Edition 15

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United Arab Emirates continues to lead the Middle East Tourism Industry at 28th overall ranking out of 140 nations topped by Switzerland

Travel & Tourism Competitiveness Report (2013)

D U B A I

MIDDLE EAST TOURISM INDUSTRY IS DOMINATED BY DUBAI

Tourism Highlights, 2013T&T Competitiveness Report

HH Sheikh Mohammed Bin Rashid Al MaktoumVice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai

1- Hotel construction preapproval process period to be reduced to two monthsinstead of three to six months.2- A one-stop-shop for all sector approvals to be created- a single streamlinedsystem to be managed by Dubai Municipality.3- Approval processes of planning permission for all hotel establishments in theEmirate to be standardised through Dubai Municipality.4- Government land to be allocated for the development of three-star and four starhotels-Dubai Municipality and government-linked master developers will work withDTCM to identify key locations for hotels at favourable investment terms.

Additional incentives to help ensure the development of the additional three andfour star hotels that Dubai will need by 2020 to meet the growth in visitor numbersinclude:

1- No fees on change-of-use of land for hotel usage2- Additional year of exemption of the 10 per cent Dubai Municipality fee for any three

and four star hotels which begin operating before June 2017.

20 MILLION VISITORS BY 2020

issued a Series of Directives aimed at Enhancing and Streamlining Hotel Investment and Development in Dubai

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UNWTO’s membership includes 156 countries, 6Associate Members and over 400 AffiliateMembers representing the private sector, educationalinstitutions, tourism associations and local tourismauthorities.

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion ofresponsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UNWTO promotes tourism as a driverof economic growth, inclusive development and environmental sustainability and offers leadership and support tothe sector in advancing knowledge and tourism policies worldwide.

UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism asan instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducingpoverty and fostering sustainable development.

UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments,fosters tourism education and training, and works to make tourism an effective tool for development throughtechnical assistance projects in over 100 countries around the world.

http://www2.unwto.org/UNITED NATIONWORLD TOURISM ORGANIZATION

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As a non-governmental organization the leading Arab Organization for Social Responsibility works within the statesmembers of the League of Arab States’ missions and under the International norms of the United Nations’standardizations and objectives. The organization as well, works closely with the regional Governmental authorities to;spread the awareness of Corporate Social Responsibility (CSR) nearby the public as well as the private sectors tocreate the vibration of the needed sustainable development process and its three main pillars people (socialresponsibility), planet (environment), and prosperity (economy) towards better community organization and carefullyplanning to deliver immediate and long-term benefits for Arab societies

ARAB ORGANIZATIONFOR SOCIAL RESPONSIBILITY

“working together” for a better future

ARAB ORGANIZATION FOR SOCIAL RESPONSIBILITY

LEAGUE OF ARAB STATES

UNITED NATIONS

SUSTAINABLE DEVELOPMENT

As part of its networking to reach its objective, and through its International Affairs division the organization has chosendistinguished, accomplished and influential individuals to act as ambassadors, with expertise in the environment,economy, business, public administration, sciences, literature, social responsibility and other fields of public life. Theseambassadors are persons of integrity who have demonstrated strong desires to help mobilize public interest in andsupport for the sustainability cause as a whole and for the purposes and principles of the organization, on which theyhave demonstrated as well strong commitments and proven potentials to reach out to significant audiences, includingpolicy and decision makers.

http://asrorg.org

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Working as per the international standards having professional and skilled committees cooperating closely withrelevant expert Jury boards, all our events are supported by governmental and non-governmental institutions;organized in close collaboration with the United Nations World Tourism Organization (UNWTO), ArabOrganization for Administrative Development (League of Arab States), the Union of Arab Banks and otherinternational and regional renowned organizations and attended by Ministers, Leaders, C-level management,officials and authorities.

The leading organization “Tatweej Academy for Excellence Awards” has been organizing high-level awardceremonies and recognition events for over than ten years delivering memorable and successful occasions in theArab Region.

Tatweej-Academy for Excellence Awards and its subsidiary organizations honored over the years hundreds ofprominent Leaders and Arab leading private and governmental institutions in recognition of their initiatives,achievements and leadership in different vital sectors covering the banking and finance, the social media and thee-government leading initiatives.

http://www.tatweej.orgTATWEEJ-ACADEMYFOR EXCELLENCE AWARDS

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Tatweej-Islamic Award Environmental Award Women Leadership Award Tatweej-Tourism Award

By Region Middle East• Leading Tourism Board Award• Leading Country Promotion Award• Leading Destination Award• Leading Airport Award• Leading Airlines Award• Leading Tourism Investment Award• Leading Eco-Tourism Award

By Region Mediterranean • Leading Tourism Board Award• Leading Country Promotion Award• Leading Destination Award• Leading Airport Award• Leading Airlines Award• Leading Tourism Investment Award• Leading Eco-Tourism Award

By Country • Best Tourism Project Award• Best Hotel Award• Best Beach Resort Award• Best Ski Resort Award• Best Family & SPA Resort Award• Best Travel Agency Award• Best Tourism Planner Award• Best Car Rental Award• Best Cruise Line Award• Best Private Jet Charter Award• Best Tourism Media Award• Best Conferences & Exhibitions Center Award

THE CORONATIONTatweej-Tourism Categories

Tatweej-Tourism is an award-program created to honor andshed the light on the tourism regional sector by providing ahigh-standard platform for the private and public sectors tocelebrate their achievements and their essential role towardssustainable growth development. This vibrate platform vehiclegroups top notch leaders from both sectors, distinguishedleading Governments, Tourism Boards, Municipalities,Institutions and Leaders that play a significant role in theMediterranean and Middle East tourism industry by promotingthe countries’ culture and heritage and contributing to thedevelopment and growth of this vital industry across the region.

The Arab organization for Social Responsibility and TatweejAcademy offers you the “London” distinguished Red CarpetEvent to honor your governance, corporate and personalachievements and recognizes your vital contributions whereby,the coronation that would take place at the ceremony's galadinner is awarded in recognition to your tremendous efforts andcontribution to the tourism sector.

Privileges to participating at Tatweej-Tourism Award arerelevant to the Tatweej-Categories that can be wide, amongwhich the awarded governments, institutions’ representativesand leaders will receive on the podium the Red Official ScarfGolden Medallion in the presence of the UNTWO Secretary-General, international, regional and local investors andrenowned representatives from various prominent and leadinginstitutions, with international, regional and local mediacoverage and special interviews.

After extensive researches and studies based on the publicinformation, the trustees and jury board will notify theselected nominees of their relevant award‘s category.

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The privilege to participating at Tatweej-Tourism Leaders Awardare diversified, among other benefits and privileges the nominatedand awarded Top Executives and Leaders of the Tourism Boards,Investors, Developers and Entities will receive on the podium theRed Official Scarf Golden Medallion in the presence ofinternational, regional and local renowned representatives fromvarious prominent and leading institutions, with international,regional and local media coverage and special interviews.

PARTICIPATIONTatweej-Tourism Leaders Award

…..distinguished privileges are offered for your valuable person and esteemed

organization…….

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FOUR WAYS FOR PARTICIPATING

Fill-Out a Registration Form and guarantee your corporate presenceBook a Travel VIP Admission to guarantee your presenceBook a VIP Admission Table to guarantee your guests presence and yours Book a Sponsorship Pack to guarantee your market impact

Moreover, the organizers provide a number of opportunities on a personal level as well as on the corporate level for youto either maintain and/or elevate your profile and positioning among the industry leaders and the high-caliber C-Levelexecutives and policy makers circle throughout our Grand Finale Ceremonies and concurrent activities.

Whether you choose to attend the Grand Finale Ceremony to benefit from the distinguished privileges that are offered toyour valuable person and/or have a corporate physical presence as a sponsor and grab the high-end benefits for yourleading organization, the organizers undoubtedly offer you the perfect platform for the best red carpet environment foryour cause-mission needs and sponsorships offering to fit your personal and corporate goals output.

Privileges to participating, celebrating and networking at this prestigious event; can be wide and diversified with highreturns.

For more information and bookings kindly contact us at prdivision@tatweej.org and/or info@alkhalijiah.net

6 clear-cut reasons to sponsor

Network with key policy makers and leadersMaintain your leadership status Increase your market shareGain competitive advantageEnhance your corporate visibility High return on investment

SPONSORINGdistinguished privileges and high ROI

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Benefits to partnering with Tatweej-Tourism Leaders Award; canbe diversified whereby, our thought leadership solutions provide aunique opportunity for you to achieve your objectivesin a direct and cost-effective manner. Whether the objective isbrand extension, networking, client retention or simply businessdevelopment, we have the solution to meet your needs, byoffering you the opportunity to gain focused exposure with acaptive audience that are C-Level executives and 100% qualified.

All sponsors/partners will benefit from unique promotionalopportunities and methodically thought-out marketing and publicrelations campaigns.

We view all our events’ stakeholders as valuable partners and notjust as awardees, participants and sponsors. You will have theopportunity to maximize your sponsoring impact and stand out asthe market leader that is seeking to maintain its leadership status.

Do not miss such an opportunity to interact, network andinfluence with the policy and decision makers by being presentat this prestigious event @

Distinguished privileges are offered for your valuable person and esteemed organization …

LandMark HotelLondon, United Kingdom

Wednesday, August 20, 2014

Unique Privileges and benefits with high ROI

For more information and bookings kindly contact us at prdivision@tatweej.org and/or info@alkhalijiah.net

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H.E Sultan bin Saeed Al MansouriMinister of Economy, United Arab Emirates

H.E Dr. Taleb RifaiSecretary-General, UNWTOUnited Nations WTO

HH Sheikh Majid bin Mohammed bin Rashid Al MaktoumChairman, Dubai Cultures and Arts Authority

All the organizers memorable and successful ceremonies and events grouped over the years; Policy-Makers,Ministers, Governors, Chairmen, Presidents, C-Level officers, Managing Directors, Bankers, Investors andhigh-caliber prominent officials, business leaders and decision-makers.

Over the years, we had the honor to host and welcome several valuable renowned personalities and policy-makers, among others HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum on behalf of HH SheikhHamdan bin Mohammed bin Rashid Al Maktoum Dubai Crown Prince, Chairman, Dubai executive council,H.E Sultan bin Saeed Al Mansouri, Minister of Economy, United Arab Emirates Dr. Taleb Rifai,Secretary-General of the United Nations World Tourism Organization (UN-WTO) .

Distinguished policy and decision makers, leaders and professionals would be present to honor your achievements and celebrate your coronation

ATTENDANCE LEADERS AND C-LEVEL

PHASE 1 PHASE 2 PHASE 3 PHASE 4

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Grand Finale Ceremony and the Winners’ Coronation

Extensive research and study based on the public information(4-month timeframe)

Candidatures Study, Filtering and Short Listing . (2-month timeframe)

Selection and Announcing the results to the Winners. (2-month timeframe)

AWARD CEREMONY PROCESS

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FOR MORE INFORMATION, RESERVATION AND BOOKINGS KINDLY CONTACT THE ORGANIZERS AT THE FOLLOWINGS:

Arab Organization for Social ResponsibilityPoBox 45-71 - Hazmieh, Lebanon

Badaro Area, Daman Road, Nakeeb Bldg. 5th FlrT +9611 383046 M +96170 237931F +9611 392822E. organizer@asrorg.org and prdivision@asrorg.org

Tatweej Academy for Excellence AwardsPoBox 183679 - Dubai, United Arab Emirates

Garhoud, Airport Road, Makeen Bldg., 1st Flr, 105 OfficeT +9714 2954448 M +97150 4298040F +9714 2954468E. organizer@tatweej.org and prdivision@tatweej.org

GCC MARKETS AGENT - AL-KHALIJIAH IMCPoBox 25245 Riyadh 11466 Saudi Arabia

Olaya Main Road, Man Divan Bldg. 2nd Flr.T. +96611 4627472 M +9665 56542536F. +96611 4627492E. admin@alkhalijiah.net and info@alkhalijiah.net

WEDNESDAY, AUGUST 20, 2014 - LandMark Hotel - London, United Kingdom | prdivision@asrorg.org | prdivision@tatweej.org | info@alkhalijiah.net

UNDER THE UMBRELLA AND HIGH PATRONAGE OFUNITED NATION WORLD TOURISM ORGANIZATION