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Hacking the Enterprise @AmericanAir @peaster Loyalty Smart Push Presence

The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

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Page 1: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Hacking the Enterprise

@AmericanAir

@peasterLoyaltySmart PushPresence

Page 2: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Dumb AppsGround Us in the Past . . .

Page 3: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Moments

Not transactions

Page 4: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 5: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 6: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 7: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 8: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 9: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 10: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 11: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 12: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 13: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 14: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 15: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 16: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Loyalty

Not downloads

Page 17: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Presence

Not location

Page 18: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Beacons

Page 19: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 20: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 21: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines
Page 22: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

What’s Next?

Page 23: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Hacking the Enterprise

98% DOMESTICFLEET 23D

Page 24: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

Hacking the Enterprise

OhthePossi-bilities

@AmericanAir@peaster

Page 25: The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

DISCLAIMER

Any use, republication or redistribution of this content is

expressly prohibited without the prior written consent of the

Author. Permission to copy and reproduce content may be

granted by the author, at their discretion, and by request only.

Source: presentation of Philip Easter, American Airlines at the

2014 SITA Air Transport IT Summit, Brussels.

2014 Air Transport IT Summit