The effect of Dynamic Rate Marketing on your hotel’s

performance?

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Guests today won’t settle for second best, and are always on the lookout for the best deal. In this modern environment, dynamic rate marketing (DRM) helps assure potential guests that they’re getting the best deal at your hotel.

Here are some of the best DRM formats

Dynamic Rate Marketing helps you sell more

Meta-search travel sites have witnessed a surge in popularity over the past few years, thanks to advancements in digital technology. Sites like TripAdvisor, Google Hotel Finder, Trivago and so on offer hotels a great portal for selling to guests looking for the best deal.

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This method has proven to be a highly successful direct response advertising format on a number of specific ad networks, and has been generating considerably higher conversion rates and returns for investors compared to banner advertising without dynamic rates.

HDynamic rate banner advertising

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Retargeting to the hotel’s website’s previous visitors through the Google Display Network (GDN) is proving to be one of the most effective advertising formats. The GDN reaches over 60% of internet users and combined with dynamic rate banners, conversions can increase dramatically.

Dynamic rate retargeting

Display Networkadv

Dynamic email promotion enables hotels to modify their promotional rates dynamically each time the user opens up the email – the email always reflects the latest updated rates in the property PMS or CRS.

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