E T V - T H E E X P E R I E N C E FA C T O R YA N E W E R A O F YA C H T I N G A N D E X P E R I E N C E S

E T V AT A A G L A N C E F O U N D E D 2 0 0 6

THE YACHT WEEK // Shared Sailing Experience for Millennials (6 destinations) THE SKI WEEK // Shared Skiing Experience for Millennials (6 destinations) FORT GEORGE // Authentic Restaurant, Art and Experience Venue, Croatia YACHTS AND FRIENDS // Destination Sailing Experiences QUARTERDECK // Maritime Training and Consulting

W I L L I A M W E N K E L

Founder, Born 1980 Naval Officer Engineer drop out, Entrepreneur Big Passion Yachting Extraordinary Host

E R I K B I O R K L U N D

Founder, Born 1981 Engineer (Lund, Barcelona, San Diego) Singularity University Grad 2015 Management Trainee MTG Broken back and knee - born in the mountains

J O H A N K U Y L E N S T I E R N A

Co-Founder, Born 1983 Background in Sales Built our online experience Half Swiss/Swede Huge EQ, loved by everyone

• T H E YA C H T W E E K

• A N O T H E R A P P R O A C H

• I T ’ S N O T T H E YA C H T S , I T ’ S T H E E X P E R I E N C E S

• I L I K E T O “ B O AT ” - M I L L E N N I A L S

T O D AY

WHAT IS THE YACHT WEEK?

– J O H N N Y A P P L E S E E D

“Type a quote here.”

ATTENDANCE

40–50 YACHTS PER ROUTE

400 GUESTS PER ROUTE

60SKIPPERS & HOSTESSES

• map with destinations?

GREECE JULY 9TH – SEPT 3RD

CROATIA JUNE 4TH – SEP 3RD

ULTRA JULY 9TH – 23RD

TURKEYJULY 23RD – AUG 6TH

ITALYJULY 23RD – AUG 6TH

THAILANDDEC 12TH – JAN 3RD

BVINEW YEAR, MARCH 5TH - 26TH, MAY 28TH - JUNE 18TH

D E S T I N A T I O N D A T E S

GUEST PROFILEWELL EDUCATEDHigh earning young professionals with undergraduate and postgraduate level degrees

GENDER RATIO 50:50A balanced mix of guys and girls is the key ingredient to an unforgettable week

LOYAL TO THE BRAND25% guest return rate

MILLENNIALSUpwardly mobile, trendsetters. Singles and young couples with average age of 27

– J O H N N Y A P P L E S E E D

“Type a quote here.”

7K FOLLOWERS ON TWITTER

44.3K FOLLOWERS ON INSTAGRAM

137K FOLLOWERS ON FACEBOOK

13,000G U E S T S

6.1MILL COMBINED YOUTUBE VIEWS

50:50GENDER RATIO

47W E E K S

70NET PROMOTER SCORE

DESTINATIONS

5.6MILLION

WEBSITE PAGEVIEWS1,350

YACHTS BOOKED

68 N A T I O N A L I T I T E S

6

2015/6 KEY FACTS

W H AT D O W E S E L L ?

86% of our guests has said this was one of the best weeks of their life.*

*Based on surveys to over 50,000 guests

A N O T H E R A P P R O A C HD E M O G R A P H I C S

$

age10 20 30 40 50 60 70

Low

Mid

High

What’s the typical age of yacht charter prospects?

M A R K E T D E M O G R A P H I C S YA C H T I N G

$

age10 20 30 40 50 60 70

Low

Mid

High

M A R K E T D E M O G R A P H I C S YA C H T I N G

$

age10 20 30 40 50 60 70

Low

Mid

High

M A R K E T D E M O G R A P H I C S YA C H T I N G

$

age10 20 30 40 50 60 70

Low

Mid

High

M A R K E T D E M O G R A P H I C S YA C H T I N G

$

age10 20 30 40 50 60 70

Low

Mid

High

M A R K E T D E M O G R A P H I C S YA C H T I N G

$

age10 20 30 40 50 60 70

Low

Mid

High

M A R K E T D E M O G R A P H I C S YA C H T I N G

$

age10 20 30 40 50 60 70

Low

Mid

High

M A R K E T D E M O G R A P H I C S YA C H T I N G

I T ’ S A B O U T T H E E X P E R I E N C E

I T ’ S N O T A B O U T T H E YA C H T S

B O AT S H O W SW H AT ’ S U P W I T H

Ideas For Boat Shows?

Tour de Chambre. Let guests hosts and be part of dinners on the yachts

Try out what it feels like to host.

VR Simulations - Let ppl, while on the yachts on the show, get immersed in a VR experience to feel what its like to

be on the same yacht in different places.

OR…. Catwalk use pontoons as runway and yachts as spectating

platform

G AT H E R Y O U R F R I E N D S

PROVIDE A YACHT WITH SKIPPER

D I S C O V E R A M A Z I N G L O C AT I O N

S A L E D U R I N G T H E D AY

PA R T Y D U R I N G T H E N I G H T

A N D M E T T O N N E S O F N E W P E O P L E

AT A S T O N I S H I N G E V E N

I L I K E T H AT B O ATYA C H T S

M I L L E N N I U M S - A D I F F E R E N T A P P R O C H E

B O AT S H O W SW H AT ’ S U P W I T H

J E A N N E A U S U N O D Y S S E Y 4 1 D S

Engine

Holing tanksBatteriesStarter batteries

Water tanksNav table

Gaz

A B O AT

Machine that wakes me up in the morning

Smelly toiletCheck this before recharging Iphone

Skipper room

SnacksAUX cable

Old style cooking

S K I P P E R S

L O C A L K N O W L E D G E

B R I N G S Y O U A C T I V I T I E S

H O S T S

M A K E A N Y M E A L F E E L L I K E A C U L I N A R Y E X P E R I E N C E

I N T H E B E S T L O C AT I O N S

M E E T Y O U F R I E N D S A N D C R E AT E S T R O N G B O N D S

P E A C E

THANK YOU.

Johan / 07564377105 / johan@theyachtweek.com