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Opportunities, Threats & Questions: The Latest on Airbnb, Vacation Rentals & Destinations at DMAI Annual Convention
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@meetDMAIWIFI CODE: DMAI2014
OPPORTUNITIES, THREATS & QUESTIONSThe Latest on Airbnb, Vacation Rentals & Destinations
rooms & listings
Homeaway
Intercontinental
Marriott
Hilton
Wyndham
Airbnb
Starwood
0 200,000 400,000 600,000 800,000 1,000,0001,200,000
1,000,000
687,000
676,000
672,000
645,000
550,000
346,000
Counting beds on offer, Homeaway has more listings and Airbnb already has the fifth-largest “inventory” in the world.
Source: Fast Company
Real People. Real Homes. Real Experiences.
Regulations and ComplianceMatt Curtis, Director, Government Relations
HOMEAWAY.COM
©2014 HomeAway, Inc. All Rights Reserved
HOMEAWAY: 1M+ LISTINGS
191 countries
50 dedicated sites
9 market leading sites
12 global offices
Travel is a Global Experience for Consumers
U.S. #1, #2
Germany #1Spain #1,
#3France #1U.K. #1Italy #1Brazil #1New Zealand #1Australia #1
Market Leader* International HomeAway Websites
Argentina Colombia India NorwayAustralia Denmark Italy Portugal Austria Finland Mexico SingaporeBrazil France Netherlands SpainCanada Germany New Zealand Sweden
U.K.
*Determined by website visits and/or number of listings as of 3/31/2014 ©2014 HomeAway, Inc. All Rights Reserved
WHAT ARE TRADITIONAL SHORT TERM RENTALS?
• Average length of stay: 6.8 days• Average cost per night (rental): About
$250/night• Average size of party: 3.6 adults and 0.96
children• Average age of party: 44 years old
WHO ARE THE TRAVELERS?
• 36% Graduate Degree• 28% College Degree• 19% Some College
Alan KaminVisited Portland with his three adult daughters, and loved Powell’s Books
WHAT ARE THE ECONOMICS?
• Florida $31.1B/year – 322,032 jobs
• Myrtle Beach $200M/year – 2,587 jobs
• Coachella Valley $272M/year – 2,539 jobs
• Portland, OR $46.5M/year – 375 jobs• St. Joseph, MI $24M/year – 300 jobs
WHAT DOES THE COMMUNITY THINK?
• Monterey County - 68% Support • Galveston - 71% Support• Austin - 73% Support• Los Angeles – 72% Support
Roberto CamarilloTraveled with his wife and kids to Portland for a week
BEST PRACTICES
• United State Conference of Mayors
“Regulations that establish a reliable way for a municipality to identify and contact the short-term rental owner, make the tax collection and remittance obligation clear and treat the short-term rental owner the same as long-term rental
owners can achieve the highest level of compliance.”
San Francisco
Travel
ATTRACT VISITORS
VOICE OF THE VISITOR
EDUCATE POLICY-MAKERS
come back
stay longer
spend more
to the evolution
conceptual approach
visitor preference/
demand
regulatedo not prohibit
focusareas
visitors
members &
partners
tourism “approv
al rating”
partners
o equal collection
o licensing
o safety code adherence
o insurance
visitors
o no prohibition – meet demand
o safety
o insurance
o favorable reception
tourism approval
rating
o residents have wide-spread, deep appreciation
o primary residence requirement
o citizen complaint process
o zoning code alignment
o proper owner approval
o rent control sensitivity
conversation & questions
@meetdmai #DMAI14