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My Honors Thesis presentation for the Management Honors Program at UT Dallas. This first half looks at the economics of the travel agent, how it has evolved over the last 40 years, and why they are still relevant today. Unfortunately, the second half (and meat) of the presentation had to be removed due to confidentiality.
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The Next Generation Travel Agent
http://twitter.com/PhoCusWright/status/2812233493
@PhoCusWright:
“Travel Agents as source of info for any age group is less than 20%. For Gen Y it’s 11%”
Retaining Online Leisure Travelers Who Want To Use Offline Travel Agents (Forrester)
However,Forrester Research found:
“23% of US online leisure travelers would use a good offline travel agent...”
The Travel Agent today...
111,000US travel agents
travel distribution
Travel Agents41%
Other59%
Travel Agents33%
Other67%
2006 2009(projected)
PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009
aging quickly
Over 5544%
46-5534%
26-4522%
PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009
at least49,000 agents retiring
in the next 10 years
Economics of the Travel Agent
http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/
http://www.flickr.com/photos/idreaminir/2103662898/sizes/o/
http://www.themotorreport.com.au/wp-content/uploads/2008/writer/ILikeMyDieselBlackPleaseAndKeepItComing_AB3D/freelunch_thumb.jpg
The Future of Travel Agents
Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
“
