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initiated by AWOL Tours undertaken by Sustainable Livelihoods Foundation The Sustainable Travel Desk Concept

The Sustainable Travel Desk Concept

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Presentation by Sally Petersen of AWOL Tours. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/

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Page 1: The Sustainable Travel Desk Concept

initiated by AWOL Tours undertaken by Sustainable Livelihoods Foundation

The Sustainable Travel Desk Concept

Page 2: The Sustainable Travel Desk Concept

Township Bicycle Experience

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Page 3: The Sustainable Travel Desk Concept

AWOL offers 3 hour city cycle tour and bicycle rental. Tour includes biking around the Waterfront, out to Green Point Lighthouse and back via Green Point Stadium.

V&A Waterfront Bicycle Rental & city cycle tour

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Tour operator in Cape Town specialized in hiking and cycling Toursand founded in 2002 by Sally PetersenWinner: First Choice International Responsible Tourism Awards at the World Travel Market, London 2006. Finalist: Imvelo Awards for Best Practice 2008 and 2011 Finalist: City of Cape Town Women in Tourism Awards 2009

About AWOL Tours

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Original Idea of desk at V&A Waterfront Information Centre

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The Sustainable Travel “Desk” in the Information Centre

Office equipment for Sustainable Travel Desk: • Internet & computers• Printer• Fixed line telephone • Credit card facilities • ‘7 day a week’ reservation service

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Additional marketing• Website and brochure• active social media campaign (Twitter, Facebook, regular blog &

newsletter)• Internet advertising & search engine optimization• Potential Representation at Travel Trade shows i.e. ITB, Indaba  Networking & cooperation opportunities• Extending networking and cooperation• Profiting from knowledge, cooperation, networking from other

members• Being a member of a sustainable tourism cooperation for joint marketing

and sales which is the first of its kind in South Africa• Cross-selling to clients with the help of recommendations of partners

Additional support, useful information for your business (like market intelligence)

Shared costs for Tour Product owners

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Looking forward to working together to make Cape Town a world class responsible destination

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Supporters of the Sustainable Travel Desk