1. Agenda1. Project Overview: Cruise Islands of the North Atlantic2. Project Goal/Rationale3. Brand: Cruise Islands of the North Atlantic4. Video Presentation

2. Project Overview: CINA Original Concept discussed during Seatrade Miami Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub-Committee to explore future opportunities for increased cruisevessels/passenger visitation Cruise North Atlantic Working Group formed Seatrade Miami 2006 toexamine development of a regional marketing alliance. Seatrade Miami March 2007 Memorandum of Understanding signed byfounding members. 3. Project Overview: CINA Initial Concept discussed during Seatrade Miami March 2005 Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub-Committee to explore future opportunities for increased cruisevessels/passenger visitation, Bob McCarthy, Chair May 2005. Cruise North Atlantic Working Group formed Seatrade Miami 2006 toexamine development of a regional marketing alliance. Seatrade Miami March 2007 Memorandum of Understanding signed byfounding members. Participated in NORA Cruising the North Atlantic Conference, February2008 Funding application finalized Marketing Services RFP issued firm selected M5 Brand Launch: Seatrade Europe, Hamburg, September 2009 4. Project GoalThe ultimate goal is to establish the North Atlantic Region as an international cruise brand: equal inattractiveness to destinations like theCaribbean, Mediterranean, Alaska, and NorthernEurope, yet with its own distinctive characteristics. 5. We continue to realize positive results working with ourpartners to the West, now we have an tremendous opportunity to expand our market potential with our partners to the East. 6. Value of Regional CooperationCooperation, the process of workingor acting together. In its simplest form it involves thingsworking inharmony, side by side. 7. If you want to be incrementally better: Be competitive.If you want to be exponentially better: Be cooperative.Unknown Source