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SOHO Suites

Top hills midwest avenue sales kit ver1

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Page 1: Top hills midwest avenue sales kit ver1

SOHO Suites

Page 2: Top hills midwest avenue sales kit ver1

FLAGSHIP A

JB CITY CENTRE

FLAGSHIP B

NUSAJAYA

FLAGSHIP C

WESTERN GATE

DEVELOPMENT

FLAGSHIP D

EASTERN GATE

DEVELOPMENT

FLAGSHIP E

SENAI-SKUDAI

• New Financial District

• Danga Bay Integrated

Waterfront City

• Upgrading of Central

Business District

• Tebrau-Plentong Mixed

Development

• Customs Immigration and

Quarantine Complex (CIQ)

• JB-Singapore Causeway

• Lido Boulevard

• Kota Iskandar

• Puteri Harbour

• Medini

• EduCity

• Southern Industrial Logistics

Cluster (SiLC)

• LEGOLAND ® Malaysia

• Pinewood Iskandar Malaysia

Studios

• Health and Wellness Projects

• Port of Tanjung Pelepas

• Tanjung Bin Power Plant

• Malaysia-Singapore Second

Link

• RAMSAR World Heritage

• Tanjung Piai – Southernmost

Tip of Mainland Asia

• Free Trade Zone

• Tanjung Langsat Industrial

Complex

• Tanjung Langsat Port

• Pasir Gudang Industrial Park

• APTEC (Lakehill Resort City)

• Senai International Airport

• Senai Cargo Hub

• Senai High-Tech Park

• MSC Cyberport City

• Johor Technology Park

• Johor Premium Outlet

Iskandar Malaysia is divided into five

economic flagship zones, of which Nusajaya

lies in the centre.

Estimated to have 1.35 million people or

43% of Johor's population of 3.17 million by

2025

Iskandar Malaysia attracted committed

investments totalling RM111.37bil from 2006

up to March 31 2013.

Of the total cumulative committed

investments, RM44.82bil, or 40.2%,

represents investments that have been

realised.

5 FLAGSHIP ZONES IN ISKANDAR MALAYSIA

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LEVERAGING ON CONNECTIVITY

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Flagship A: Johor Bahru

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Flagship A: Johor Bahru

The city of Johor Bahru is Malaysia's 'Southern Gateway',

receiving 60% of foreign tourists who visit Malaysia.

Johor Bahru is the Central Business District and the State

Capital of Johor. It is also the main gateway into and out

of Singapore (via the Causeway).

The current key economic activities in Flagship A are

financial services, commerce and retail, arts and culture,

hospitality, urban tourism, plastic manufacturing,

electrical and electronics (E&E) and food processing.

In the future, a multi-modal terminal will be developed in

Flagship A, as well as an MRT/LRT system connecting

Johor Bahru City Centre to other areas in Iskandar

Malaysia.

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Key Landmarks: Danga Bay

Danga Bay is an integrated waterfront development within

Iskandar Malaysia covering approximately 450 acres, including an

international financial and commercial centre, a multi-model

terminal and other iconic developments.

This "Vision City of the South" Phase I makes up 240 acres of an

Integrated Waterfront Development comprising financial,

commercial, residential, lifestlye, leisure and family-oriented

tourism development.

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Key Landmarks: CIQ Complex

The Bangunan Sultan Ibrahim (BSI) is the largest Customs,

Immigration and Quarantine Complex in Malaysia. It occupies an

area of 232,237 sqm (2,499,780 sqft).

The CIQ is connected to JB Sentral, which is the transport hub

for Johor Bahru. The total area of JB Sentral is 79,000 square

metres (850,000 sq ft), almost two times larger than KL Sentral.

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Key Landmarks: CIQ Complex

The hub has a KTM railway station and a bus station (9,500 sqm

or 102,000 sqft). The bus station is expected to handle

approximately 15,000 bus passengers per hour.

A LRT (light rail transit) system will be constructed beginning

around 2015 to include JB Sentral as its main terminal. The

project is expected to complete by end of 2019. The system

would be known as RAPID (Rangkaian Pengangkutan Integrasi

Deras) Transit System (RTS).

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Key Landmarks: The Causeway

The Johor-Singapore Causeway is a 1,056-metre causeway that links Johor Bahru

across the Straits of Johor to Woodlands in Singapore. It serves as a road, rail and

pedestrian link, in addition to supporting the water pipeline system into Singapore.

The causeway is connected to the CIQ in Johor Bahru. The complex is linked to Johor

Bahru's Eastern Dispersal Link (EDL) and Inner Ring Road which intersects with the

Skudai Highway (Federal Route 1). On a typical day, it carries 60,000 vehicles.

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Key Landmarks: City Centre

Given city status in 1994, Johor Bahru is a rapidly growing city. Latest

census figures indicate that it is fast becoming Malaysia's second largest

city, with a population of over 1 million.

The city in itself has a population of 1,334,188 as of 2010, while the

metropolitan Johor Bahru, also known as Iskandar Malaysia, has a

population of 1,730,000.

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Key Landmarks: Sultan Ibrahim Building

Sultan Ibrahim Building was built between 1936 and 1939, officially

opened in 1940 by Sultan Ibrahim himself. It is located at Bukit

Timbalan.

The building uniquely features a combination of Western and Malay

architecture with its Saracenic design and tower. This building is a

landmark in Johor Bahru as it used to be the tallest building during

the pre-independence era.

The building once housed the Chief Minister’s office and State

Assembly Hall until they were both moved to Kota Iskandar in 2009.

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Johor Bahru City Centre:Existing Land Use and Activities

Most of the land in the city centre cannot be developed, especially those classified

under special land use like the Grand Palace (Istana Besar), the Abu Bakar Mosque

and Bukit Timbalan. As the capital city, a large part of the city centre is devoted to

the state administration departments.

This is reflected in the 34.9% use of land in the city as institutional and government

reserves, the single largest category in the city. Land use by other sectors such as

residential and commercial are relatively lower especially when compared to the

amount of infrastructure available in the city centre.

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Johor Bahru City Centre: Land Supply

Johor Bahru City Centre has limited land supply especially with existing

developments and large portions designated for special use. The following areas

listed below have been identified in the Comprehensive Development Plan (CDP) as

potential areas for development or re-development.

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CDP: Regenerating Johor Bahru City

The key development strategy for the Special Economic Corridor (SEC)

is to regenerate Johor Bahru into a vibrant economic centre while

preserving its cultural and heritage values. Its heritage and cultural

values are important urban elements that give soul and character to

the city.

South Johor Economic Region (SJER) Concept Development Plan (CDP)

includes comprehensive action plans for urban redevelopment and

urban beautification for regenerating Johor Bahru city.

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CDP: Regenerating Johor Bahru City Objective 1 - Create a distinct Central Business District (CBD)

Objective 2 - Encourage diversity in terms of land use, activities and built form

Objective 3 - Encourage Brownfield Development

Objective 4 - Encourage living in the city

Objective 5 - Foster physical continuity and connectivity

Objective 6 - Reinforce the unique local character and heritage features

Objective 7 - Preserve and enhance natural environment

Objective 8 - Promote a vibrant cultural atmosphere

Objective 9 - Preserve important view corridors

Objective 10 - Promote public art

Objective 11 - Promote appropriate street activity

Objective 12 – Enhance the Waterfront areas of Johor Bahru City

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CDP: Regenerating Johor Bahru City

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CDP: Regenerating Johor Bahru City

Proposed Land Use Activities For Johor Bahru City Centre

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CDP: Johor Bahru New CBD

The Development Approach

In creating a new business district for Johor Bahru, the approach is to

create a new and bigger core area for the city. The new business

district will create a new business address for the city that must be of

a sizeable size of land development.

Thus, the proposed new CBD for Johor Bahru will encompass a total

area of 392.40 acres of land or 35.2% of Johor Bahru city centre.

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CDP: Johor Bahru New CBD

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CDP: Johor Bahru New CBD

Planning Precincts

The proposed CBD covers an area of

436.58 acres of land and three main

precincts have been defined for the

proposed CBD that will require

comprehensive planning and development.

The planning precincts identified are:

1. The Johor Bahru City Waterfront

Precinct;

2. The Heritage Precinct; and

3. The Business and Central Park

Precinct.

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CDP: Johor Bahru New CBD

Planning Precincts - The Johor Bahru City Waterfront Precinct:

(A Land Reclamation and Urban Beautification Programme)

Public Space and Recreation

Retail and Tourist Shopping

Dining and Entertainment

Festival Market – Local Crafts

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CDP: Johor Bahru New CBD

Planning Precincts - The

Heritage Precinct :

(A Conservation Programme)

Arts & Culture

Administration

Small Professional Offices

Tourism – Hotels and

Tourist Operators

Retail

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CDP: Johor Bahru New CBD

Planning Precincts - The Business and

Central Park Precinct:

(A Redevelopment Programme)

Financial and Business Centres

Central Park and Open Spaces

Mixed and Integrated Development

Residential – Apartments and Service

Apartments

Corporate Offices

Big Box Retail Centres (Malls)

Tourism – 5 star Hotels

Convention

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CDP: Johor Bahru New CBD

Development approach of the proposed CBD

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CDP: Johor Bahru New CBD

The Master Plan of Johor Bahru the Proposed CBD

The master plan for the CBD is intended to regenerate the older and

uneconomical land into prime properties; but most importantly, it will create the

much needed public spaces and public amenities in the city to meet the needs of

its increasing young population.

A. Creating Parks and Public Realms

More than 35.51 acres of land will be dedicated to parks and public realms.

These spaces do not only enhance the built environment of the area but also

provides the ‘breathing’ space a city needs. A Central Park of 18.5 acres of

land will be created in the Business and Central Park Precinct as a main

feature of the urban redevelopment program. The Central Park takes the

design of a linear park so as to enhance properties surrounding it and to allow

easy public access from various points of the CBD.

B. Network of Greens and Pedestrian

The Central Park will be part of a network of parks in the city centre. A

network of pedestrian linkage provides connectivity to the overall CBD area

that links residential areas to offices and shopping areas. The park system will

include the Bukit Timbalan Park, which will be opened to the public once the

state administration moves to Nusajaya, and eventually terminates at the park

in the Johor Bahru Waterfront precinct.

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CDP: Johor Bahru New CBD

The Business and Central Park District Illustrative Master Plan

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CDP: Johor Bahru New CBD

The Master Plan of Johor Bahru the Proposed CBD

C. A New Business Address and Economic Opportunities

The redevelopment of Johor Bahru CBD is to provide a new premium

address in Johor Bahru. New land banks are created around the

Central Park and this will be offered as prime business offices and

retail spaces. These new space provides opportunities for new

economic initiatives to be sited here. Creative industry initiatives can

be one of the major uses of activities here. This will also lead to

demand for inner city living and retail spaces that the Johor Bahru

Business and Central Park precinct needs.

Seventeen parcels of land can be partitioned over the 93.22 acres of

space. These potential sites ranges from 1.5 to 10 acres plot of land

and its prospective use and its guiding plot ratios are indicated below.

This illustrates the potential of development available within the new

CBD area.

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CDP: Johor Bahru New CBD

Plan Indicating New Plots Potentially Developed in the CBD

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CDP: Johor Bahru New CBDReviving Sungai Segget

In reviving Sungai Segget, some key objectives identified are:

CLEAN AND ENHANCE SUNGAI SEGGET AS A RIVER PARK SYSTEM By:

Opening up Segget River and execute beautification programme.

Execute river catchment management in terms of planning and development

controls for the various land use and activities.

Better environmental management of storm water/runoff to prevent and

manage pollutants from entering the river system.

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CDP: Johor Bahru New CBD

Beautify Sungai Segget

A beautification program should be

undertaken for Sungai Segget and

turn it into the new ‘life line’ for

the city. Not only will the

beautification effort overcome

various environmental issues but it

will also be a gift that can be given

back to Johor Bahru.

As the river is already lined,

beautifying Sungai Segget can be

done at two levels, at the water

level as well as at the upper level.

Shop houses facing the river can

take advantage by adopting the

frontages of the river and help

maintain the cleanliness of the

river.

Page 31: Top hills midwest avenue sales kit ver1

CDP: Johor Bahru New CBD

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CDP: Johor Bahru New CBD

CBD The Heritage City

Iskandar Waterfront Holdings Sdn Bhd (IWH) is the Master Developer for Iskandar

Malaysia Flagship A.

IWH is a strategic partnership between Johor State Government entity –

Kumpulan Prasarana Rakyat Johor (KPRJ) – and businessman Tan Sri Lim Kang

Hoo through Credence Resources Sdn Bhd.

In addition, Khazanah Nasional Berhad and Employees Provident Fund (EPF)

also have stakes in promoting development in this area via their interests in

subsidiaries and associated companies of IWH.

IWH managing director Tan Sri Lim Kang Hoo managed to trace and has bought

some 50 plots in various locations, the latest being a plot of 133ha at Jalan

Wong Ah Fook from an old man who had migrated and was the seventh

generation owner.

The makeover of the city is the state government’s project and IWH has

mandated to see it through.

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CBD The Heritage City

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SOHO Suites

Located right in the middle

of new Johor Bahru CBD.

A multipurpose suite that

you can be proud of.

A space so versatile that you

can use it for many

Page 35: Top hills midwest avenue sales kit ver1

Building Layout

Ground Floor

Lobby

To feature functional management office and 6 commercial lots (814 sf – 1,025 sf).

Carparks

70 car parks for the basement.

4 car parks for the ground floor.

288 car parks for level 1 to 7 totalling 358

Level 8 upwards

Simplex SOHO Suites

Level 15 upwards

Simplex and Duplex SOHO Suites

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Lobby

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F & B Outlets Next to Lobby

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Standard SOHO Suites 1 Room 1 Bath (Range from xxx sf )

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An extended view

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Facing the balcony

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Living Area / Discussion Area

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Reception Desk

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Kichenette

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Master Bedroom / Executive Office

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Wash Room /

Private Power

Room

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Duplex Suites Duplex style

(Range from x,xxx sf to x,xxx sf)

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Roof Top Swimming Pool

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Roof Top Cafe

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Developer Background

Developer: Midwest Equity Sdn. Bhd.

Company No: 961977-W

Date of incorporation: 29 September 2011

Major Share Holder: Dato’ Azizi Yom Ahmad

(Executive Chairman and Director of Midwest Equity Sdn. Bhd.)

Dato’ Azizi is also the founder, CEO and major share holder of

New Lake Development Sdn. Bhd., one of the sister companies of

Midwest Equity Sdn. Bhd.

New Lake Development Sdn. Bhd. was set up by Dato’ Azizi in

1993, with the sole focus on real estate and property

development.

New Lake Development Sdn. Bhd. emphasises on the need for

attractive locations, good security and umcompromised quality

and building standards. The company also takes into amount of

the need to respect for local culture and societal needs.

Page 50: Top hills midwest avenue sales kit ver1

Developer Background

Project: 10 Boulevard, Petaling Jaya, Selangor

25 acres well-planned and well-designed commercial development consisting of 4

blocks of 6 & 7 storey office uites and ground floor retial outlets.

Developer: New Lake Development Sdn. Bhd.

Completion Date: End of 2009

Type: Commercial

Tenure: Leasehold

No. of Units: These 4 blocks of buildings at 10 Boulevard house a total of 59

units, which phase 1 (Bougainvillea and Dhalia) will comprise 29 units, while

phase 2 (Allamanda and Camilia) will comprise 30 units. Each unit is sized

ranging from 1,378 sf to 3,824 sf,

Launch Price: Ranging from RM490 psf to RM550 psf.

Boulevard gives impressive amenities and services to meet today business’s

environment. It comes with highly visible and easily accessible lift lobby

entrances which serviced by 32 lifts as well. Besides, there are 2-level of

basement parking with total of 1,301 parking bays and it is under 24-hour CCTV

surveillance and security guard patrols.

Page 51: Top hills midwest avenue sales kit ver1

Developer Background

Project: 10 Boulevard, Petaling Jaya, Selangor

Page 52: Top hills midwest avenue sales kit ver1

Developer Background

Project: TAR Villas

Luxurious low-density gated signature bungalows on 17.35 acres land

Developer: Michigan Properties (M) Sdn. Bhd.

Completion Date: 2008

Type: Residential

Tenure: Leasehold

No. of Units: (20 units semi-detached & 37 units detached)

Land Area: 10,366 sf to 14,241 sf

Built-up Area: 5,919 sf to 8,532 sf

Launch Price: Minimum RM3 million

Facilities: 24-hour security, Upgradeable Smart Home Security System,

CCTV surveillance in and around the perimeters, Multi-purpose hall,

Wide roads with pedestrian and jogging track

Page 53: Top hills midwest avenue sales kit ver1

Developer Background

Project: TAR Villas

Luxurious low-density gated signature semi-detached & detached

bungalows

Page 54: Top hills midwest avenue sales kit ver1

Developer Background

Project: Taman Damai Jaya, Selayang, Selangor

3-storey terrace houses

Developer: New Lake Development Sdn. Bhd.

Completion Date: 2011

Type: Residential

Tenure: Leasehold

No. of Units: 46 units of 3-storey terrace (minimum built-up of 3,000sf)

Page 55: Top hills midwest avenue sales kit ver1

Developer Background Project: Taman Damai Jaya, Selayang, Selangor

3-storey terrace houses

Page 56: Top hills midwest avenue sales kit ver1

Developer Background Project: Taman Damai Jaya, Selayang, Selangor

3-storey terrace houses

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Developer Background

Project: Grandview Apartments,

Melbourne

Location: 19 Queens Road, Melbourne

(a short tram ride away to Melbourne's

CBD)

Company: Wanissa Corporation Pty Ltd

(Wholly owned by Dato’ Azizi)

Description: 13 level residential tower

with two levels of underground car

parking. 78 units of apartment, 2-

bedroom, 3-bedroom and penthouse.

The building offers a heated indoor pool,

well equipped gymnasium, sauna,

changing rooms and security entrance.

Date Completed: 2002

Total Sales: AUD48 million

Page 58: Top hills midwest avenue sales kit ver1

Newlake on Media

Page 59: Top hills midwest avenue sales kit ver1

Newlake on Media