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Tourism Data in Taiwan

Tourism Data In Taiwan (Johnson & Jillian)

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Page 1: Tourism Data In Taiwan (Johnson & Jillian)

Tourism Data in Taiwan

Page 2: Tourism Data In Taiwan (Johnson & Jillian)

Main tourist arrivals

RegionMarch June August Market

share (Aug)Average monthly growth

World 395,201 321,383 367,491 100 11.63

Japan 105,305 61,728 80,533 21.9 -10,68

Hong Kong & Macao

57,071 61,768 73,055 19.8 17.92

Korea 14,458 13,327 13,886 3.7 -39.35

China 87,002 57,472 80,883 22 226.73

USA 29,714 35,292 30,793 8.3 -7.92

Singapore 17,983 16,668 11,315 3 -9.48

Malaysia 12,900 8,941 10,250 2.7 -3.05

Europe 20,265 16,526 15,158 4.1 -2.03

Australia 5,364 4,816 4,030 0.1 -8.44

Other 45,094 44,845 47,588 12.9 -5.67

Page 3: Tourism Data In Taiwan (Johnson & Jillian)

• Food and Landscape

Main Tourist attractions

Region Food Landscape Price Distance HistoryCustoms &

Culture

World 57.85 57.17 26.54 26.02 24.51 22.93

Japan 65.53 38.94 25.32 46.17 28.19 13.40

China 41.78 76.89 20.44 12.00 36.89 55.11

Hong Kong & Macao

68.80 58.93 27.72 20.17 15.09 18.14

Singapore 66.20 77.46 40.38 22.54 23.94 32.86

Korea 36.92 55.61 32.24 23.83 28.04 19.16

Malaysia 51.35 68.24 36.49 14.86 16.89 18.92

USA 41.13 64.54 17.73 7.80 24.82 27.66

Europe 40.35 66.67 8.77 5.26 39.47 38.60

Australia 39.13 78.26 19.57 4.35 23.91 36.96

Page 4: Tourism Data In Taiwan (Johnson & Jillian)

單位:%

Purpose First time to Taiwan

World 50.87

Tourism 65.04

Business 33.53

International activities 65.28

In these three years, tourists come to Taiwan 2.45 times in average, and almost 51 percent of the tourists is their first time.

Page 5: Tourism Data In Taiwan (Johnson & Jillian)

Taipei is the main place where tourists go

Range Country Number / Per 100 Range Country Number/ Per 100

1 Taipei 75.81 10 Ji-Long 5.12

2 Kaohsiung 15.38 11 Tai-Dong 2.60

3 Nan-Tou 12.26 12 Tao-Yuan 2.34

4 Hua-Lian 10.24 13 Yi-Lan 2.12

5 Taichung 6.19 14 Yun-Ling 0.60

6 Ping-Dong 5.90 15 Zang-Hua 0.51

7 Jia-Yi 5.78 16 Miao-Li 0.27

8 Sin-Zu 5.30 17 Jin-Ma 0.07

9 Tainan 5.19 18 Peng-Hu 0.05

Page 6: Tourism Data In Taiwan (Johnson & Jillian)

Shopping, Night Market, and Historic Spot are the main activities that tourists like to go

Range Activities Number/ per 100

1 Shopping 84.93

2 Night Market 67.45

3 Historic Spot 51.42

4 Eco-tourism 29.71

5 Expo 23.70

6 Hot Spring 22.94

7 Massage 15.46

8 Theme Park 13.06

9 Lake 11.46

Page 7: Tourism Data In Taiwan (Johnson & Jillian)

~ The End ~

Page 8: Tourism Data In Taiwan (Johnson & Jillian)

Reference

• 中華民國 (台灣 )交通部觀光局http://admin.taiwan.net.tw/indexc.asp

• 國旗網 http://www.flags.idv.tw/