trends in toerisme

toerisme vlaanderen als kompas?

J. Bryon, 25.10.2010

“trends”

Themed environments

Hightech luxe

Outdoors

Creative cooking

2.0Reallife

Communities

Environmental improvements

SurpriseRelax ing, balance, wellness

Ecology

Price

Solidarity

Ethics

Tradition and loveSocial

cohesion

Back to basics

3-generation

Mobile

Mediors

Safety

Cultural rebooting

Internet

4

© http://www.marketingspot.com/2009/06/can-you-be-a-successful-entrepreneur/

new media

mass > social > local

© http://www.melvin-online.nl/seo-social-media/

new suppliers

industry > tourists > locals

groups individuals

domesticcommercialguiding

alternativeguiding

eventguiding

officialguiding

residentialguiding

internationalcoachguiding

independentguiding

privateguiding

lokaalauthentiekachter de schermen

betrouwbaarheidemancipatieontevredenheid

new consumers

mass > segmentation > niches

the long tail (Chris Anderson)

new experiences

quality > experience > change

http://www.tourism-review.com/temp/top_weekly_zoom_1787_1.jpg

Grondstoffen

Producten

Diensten

Transformatie

Belevenissen/ ervaringen

Based on Pine & Gilmore (1999)

the chocolate progression

new ethics

pain > need > gain

…

© http://www.peoplefirsthr.com/services/our-services/career-management/career-development.html

© http://www.scheepvaartmuseum.nl/collectie/wegwijzer/instrumenten

uitdagingen en kansen

intern b2b b2c

new media

mass > social > local

new suppliers

industry > tourists > locals

new consumers

mass > segmentation > niches

new experiences

quality > experience > change

new ethics

pain > need > gain

trend curator

trendtank

• trend spotting

• trend analysis & translation

• trend sharing (-rapport, -dag, -brief, …)

“In the past you were what you owned. Now you are what you share.” (Charles Leadbetter)

©

@jeroenbryon

Jeroen Bryon

jeroenbryon