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Interested in monitoring visitor perceptions during and after their trip and in 20 languages ? LinguaSys Natural Language Understanding Platform Automated sentiment analysis of text-based communication streams - Social Media, Email, SMS, Webchat.

Understanding Visitor Sentiment for Tourism Agencies

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Page 1: Understanding Visitor Sentiment for Tourism Agencies

Interested in monitoring visitor perceptions during and after their trip and in 20 languages ?

LinguaSys Natural Language Understanding Platform

Automated sentiment analysis of text-based communication streams - Social Media, Email, SMS, Webchat.

Page 2: Understanding Visitor Sentiment for Tourism Agencies

The Hidden Meanings in Unstructured Text

Use Social Media streams to Understand Visitor Sentiment, Improve Service and Increase Visitor NumbersAutomated discovery of the actionable data contained in all Social Media streams, Email and Webchat.

Page 3: Understanding Visitor Sentiment for Tourism Agencies

The Challenge of Unstructured Text

How do you discover the cultural understanding, tone and themes present in your visitors multi-lingual use of Social Media ?Chances are, like most tourism promotion agencies, you are working diligently to monitor visitor perceptions, needs/wants and survey feedback. How do you rapidly get a sense of the topics being discussed and sentiment of your visitors ?

Page 4: Understanding Visitor Sentiment for Tourism Agencies

Introducing LinguaSysSocial Media Monitoring

Use Carabao tools to monitor social media. Extract sentiment, domains of discourse, named entities, aspects, and more. Find the trends and the most important factors. Obtain actionable intelligence.!

Crosslingual Retrieval (20 languages)Game-changing way to search foreign content!

Named Entity Extraction. Concept Mining Find names of people, organizations, products, or any combination of concepts – in any language.!

Morphological Analysis and Synthesis Find stems, lemmas, inflections in European and Middle Eastern languages. Tokenize Asian languages!

Advanced Sentiment Analysis Not satisfied with the classic black and white "positive / negative" sentiment? Obtain actionable intelligence, finding the main causes and factors.

Page 5: Understanding Visitor Sentiment for Tourism Agencies

Customer conversations often don’t neatly fit into convenient categories...........

Natural Language Understanding

Unstructured text presents many challenges for efficient analysis and effective responses. LinguaSys NLU automates comprehension of text-based communications.

Page 6: Understanding Visitor Sentiment for Tourism Agencies

Automated Discovery of the Meaning in Multi-Lingual Text-Based Communications Like Social Media

Polarity - positive or negative!

Tone - the sentiments that are being expressed!

Placement - the entities that were most prominent!

Topics - the issues on the minds of your customers

Page 7: Understanding Visitor Sentiment for Tourism Agencies

LinguaSys Proactively Exploits Text-Based Communications

CMO CTOSalesStrategy Destination!Development

Fraud!Team

LinguaSys NLU Engine

Page 8: Understanding Visitor Sentiment for Tourism Agencies

How’s the Visitor Return Rate ?

Visitors often telegraph their intentions about a return visit in

their Social Media posts.

Page 9: Understanding Visitor Sentiment for Tourism Agencies

The CMO’s Dashboard Actionable Data from Social Media Streams, Webchat, Emails, SMS

!

Polarity - % of positive/negative Tone - % happy, angry, frustrated, threatening

Placement - the tourism products being referenced Topics - the destinations being referenced

Page 10: Understanding Visitor Sentiment for Tourism Agencies

– Brian Garr, CEO!

Find out more at http://linguasys.com/ !

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A LinguaSys Proof of Concept can be enabled in less than a week using your corporate data.!

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Contacts:!Australia: Greg Twemlow, CtechBA [email protected] +61-412-555-416!

USA: Carla Johnston, Linguasys [email protected] +1-703-628-8827!

“We uniquely base our language solutions on meaning, rather than statistics, transcending legacy methods in entity extraction and disambiguation. Our solutions complement other software, overlaying and enhancing search and collaboration engines with our proprietary semantic based natural language

processing innovations.”

Page 11: Understanding Visitor Sentiment for Tourism Agencies

LinguaSys FeaturesBuilt on top of the powerful Carabao Linguistic Virtual Machine!

Native support of 20 languages!

Semantically and grammatically aware!

Easy API!

Powerful customization abilities – perfect for integrators / resellers!

Supports all the major communication and security standards!

Can be embedded in another application or deployed as a web service