Why and how energize tourists

Tourism 2.0 and Social Media

Networks connect us to lots of things, including information & people.

The web is an information network connected by web links.

A community is a social network connected by relationships.

Social Networks subtly changed. They were no longer just connections with friends but with other people with interesting information to share.

Social Media

9 of 10 internet users visit Social Networks Monthly

1 in 2 read a

600/second of Tweets

140 million 140 character tweets sent every day on Twitter

700/seconds of Facebook Status Updats

30 billions pieces of content shared Monthly

1/8 minutes online is spent on

3 x more time spent with social media than email

30 billion pieces of content shared

monthly

38,172/second searches on

78% of online consumers research before they buy

It's all about people

Source: Pew Internet Surveys (Generations 2010)

Tourism 2.0

The New Web Presence• Identify your community• Talk• Take part• Use many online tools• One on one relationships• Create a “Social Media Cocktail”

What’s Hot in Tourism2.0 Projects?

• Trust, User Referrals and Reviews• Individualism and Personalization• Activity not Place• Personal Broadcasting and Travel Blogging• Finding and working with…• Being in the hottest new Web2.0 app• Google Maps

US to EUROPE

People will…• Find your brand or product without having to

search (very hard)• Interact with you in their social networks (without

having to leave)• Offer feedback and advice & help to improve a

product, a venue, a destination even• Feel like they know the ‘provider’ better (and trust

you more)• Promote you (without you paying them)

Getting StartedEvents

• List events

• Tell people

• Make friends

• Link events to blogs to ...

Blogging• Write• Find & be friend other writers• Link & Comment• Post regularly and generously

Sharing• Share photos• And videos• Tag them• Link them

Next• Build up the right toolkit for your

project and for your community• Use new tools in conjunction with

what you already do

10 TipsFor energizing tourists!

Be Findable (google, tripadvisor)

Be Trustworthy (Family friends, online opinions)

Be Attractive (use multimedia flickr, youtube)

Be Conversational (listen, learn, engage Twitter)

Be Attentive (monitor – google.com/alerts, socialmention.com, search.twitter.com)

Be In Touch (extend relationship after the visit. Touch Tactfully but touch often – facebook.com/pages) facebbok 1 – 2

130 friends average sphere of influence for a facebook user

Be MobileMobile is increasingly being combined with no longer or completely ‘non-mobile’ contexts or activities…

72% of adult cell phone users text message65% of adult cell phone users sleep with their phones

1/1.5 U.S. cell phones are smart phones

Be Strategic 41% of US internet users threatened to stop buying from companies that sent

irrelevant messages

Be Exciting81% give their email address for a giveaway, deal or upcoming sale.

Be Brilliant

Be Findable