E L I N A G I A N N E C I N IA N A M A R Í A G A RC I A

M B A 2 A

MOBILE APP

With the mobile app Westin Hotel is in touch with their clients every moment and everywhere to help with any requirement.

DISCOVER THE WESTIN ESSENCE

• Our Digital Concierge will show you the best address to explore.

SPG APP

• They encourage the costumers to stay with the group using the application SPG. • Log in to your SPG account to check your

Starpoint® balance and view past, present, and upcoming stays.

SOCIAL MEDIA

In order to better its guest engagement strategy, Westin Hotels & Resorts has implemented a new social media application called “What’s Popular Right Now”. The application is on facebook.com/westin.

EXPLORE YOUR DESTINATION

At Westin,everything we do isdesigned to help you makethe most

of your stay.Now we even help you find great,local places near your hotel.

WHAT AREAS TO IMPROVE

• Westin Hotels could use another different programs to share with the costumers, as:

HOW THEY SHARE

• Westin Hotels Uses AFAR Readers to Share Local Insights.

• Westin Hotels hooked up with AFAR Media this year to launch Westin Finds, detailing local travel experiences specific to the destinations where Westin operates. The interesting hook here is that most of the info is crowdsourced content produced for free by AFAR readers.

CONCLUSION

• Westin Hotel use different ways to improve the stay of their costumers, making it easy from the first step, walking with them every travel or vacation.• They use some digital platforms very easily,

however, but at the same time they could engage more clients using new and fancy platforms.