bernd-skiera documents

Comparison of Seeding Strategies (Hinz/Skiera/Barrot/Becker, 2011, Journal of Marketing)
Business Comparison of Seeding Strategies (Hinz/Skiera/Barrot/Becker, 2011, Journal of Marketing)
Customer equity sustainability ratio (Skiera, Bermes and Horn)
Business Customer equity sustainability ratio (Skiera, Bermes and Horn)
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
Documents Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
Skiera differences-structural-reduced-form-models
Business Skiera differences-structural-reduced-form-models
Optimal Search Engine Marketing
Technology Optimal Search Engine Marketing
Should you use Facebook during classes? Obviously not and here are some slides that say why
Career Should you use Facebook during classes? Obviously not and here are some slides that say why
Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
Business Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
Sollen Studenten Facebook während des Unterrichts benutzen? Natürlich nicht und diese Beitrag zeigt auch warum nicht
Career Sollen Studenten Facebook während des Unterrichts benutzen? Natürlich nicht und diese Beitrag zeigt auch warum nicht
The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
Documents The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
Using discrete choice experiments to estimate willingness-to-pay intervals
Documents Using discrete choice experiments to estimate willingness-to-pay intervals
An analysis of the importance of the long tail in search engine marketing
Documents An analysis of the importance of the long tail in search engine marketing