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daniel-alexander-head documents
Business
It Works For Us But Does It Work For Them? An Investigation Of How Online Research Communities Work For Consumers Invited To Participate
Business
Will Twitter change the way that market researchers communicate?
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RESEARCH 2.0 IT’S ALL THE BUZZ, BUT WHAT DRIVES MEMBER ENGAGEMENT? HOW TO ENSURE ONLINE RESEARCH COMMUNITIES SUCCEED
Business
How to adapt qualitative research techniques to market research online communities