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When the market cools
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NHDC: Marketing Case Study
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Outsource your marketing
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Wall Street Journal/IVDB Profile on Gail Guge
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Marketing ROI Graphs
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University of Redlands: Marketing Case Study
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Gail Guge: Businessweek article June 2008
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How a brand strategy is born
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Press Enterprise: Gail Guge Business Woman of the Year