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how-cool-brands-stay-hot documents
Education
Good artists copy, great artists steal - A brand's uniqueness vs relevant difference (by Joeri Van den Bergh)
Education
Can't get you out off my head - word-of-mouth & cool brands (by Joeri Van den Bergh)
Education
Cool today, gone tomorrow - Brand loyalty for Generation Y (by Joeri Van den Bergh)
Travel
How Cool Brands Stay Hot @ The Future Summit 2011 (by Joeri Van den Bergh)
Technology
How Cool Brands Stay Hot @ E-recruitment Day Vacature (by Joeri Van den Bergh)
Documents
How Cool Brands Stay Hot @ Ernst & Young Fashion event (by Joeri Van den Bergh)
Technology
How Cool Brands Stay Hot @ SRM (by Joeri Van den Bergh)
Business
How Cool Brands Stay Hot @ Trends in Kids & Jongeren Marketing 2011 (by Joeri Van den Bergh)
Education
How Cool Brands Stay Hot - Branding to Gen Y (by Joeri Van den Bergh & Mattias Behrer)
Business
How Cool Brands Stay Hot @ Jobpunt Vlaanderen by Joeri Van den Bergh
Education
Even better than the real thing - Gen Y's need for brand authenticity (by Joeri Van den Bergh)