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leroy-j-ebert documents
Marketing
Brand Positioning by Leroy J. Ebert
Marketing
Intergrated marketing communications to build brand equity Leroy J. Ebert
Marketing
Introducing & naming products & brand extensions chapter 12 by Leroy J. Ebert
Marketing
Designing marketing programmes to build brand equity by Leroy J. Ebert
Marketing
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
Marketing
Managing brands over time Leroy J. Ebert
Marketing
Measuring outcomes of brand equity By Leroy J. Ebert
Marketing
Customer Based Brand Equity (CBBE) by Leroy J. Ebert
Marketing
Designing and implementing branding strategies by Leroy J. Ebert chapter 11