russell-n-laczniak documents

Toward a better understanding of the role of advertising message involvement in ad processing
Documents Toward a better understanding of the role of advertising message involvement in ad processing
Examining the influence of attitude-toward-the-ad on brand attitudes
Documents Examining the influence of attitude-toward-the-ad on brand attitudes
Delayed effects of advertising moderated by involvement
Documents Delayed effects of advertising moderated by involvement
Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
Documents Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions