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sergios-dimitriadis documents
Marketing
About social media marketing (in Greek)
Marketing
Content as strategy: creating value throughout the consumer’s journey
Marketing
Περιμένοντας ή διαμορφώνοντας το μέλλον; (in Greek)
Business
Marketing in the e-business eco-system (in Greek)
Marketing
Content in customer's journey
Marketing
Τάσεις στο ψηφιακό περιβάλλον, προκλήσεις, επιχειρηματικά μοντέλα
Documents
Linking trust to use intention for technology-enabled bank channels: The role of trusting intentions
Marketing
Customer's Digital footprint: opportunities & challanges