volker-bilgram documents

Nivea's Co-Creation Process: the Case of the Invisible for Black & White Deodorant
Business Nivea's Co-Creation Process: the Case of the Invisible for Black & White Deodorant
Social Brand Value
Business Social Brand Value
Crowdsourcing and Innovation Contests
Business Crowdsourcing and Innovation Contests
Social Brand Value
Business Social Brand Value
How to be successful in Co-Creation Research
Business How to be successful in Co-Creation Research
Mit Co-Creation zur erfolgreichen Deo-Innovation: Nivea Invisible for Black & White Case Study
Business Mit Co-Creation zur erfolgreichen Deo-Innovation: Nivea Invisible for Black & White Case Study
Consumer Co-Creation at Nivea
Business Consumer Co-Creation at Nivea
Innovation Communities - Neue Spielregeln des Ideenmanagements
Business Innovation Communities - Neue Spielregeln des Ideenmanagements
Getting Closer to the Consumer – How Nivea Co-Creates New Products
Documents Getting Closer to the Consumer – How Nivea Co-Creates New Products