Arun Mehra - How to Make Social Media Work For You Through Artistic Collaboration, CSWGlobal14

ERIC CLAPTON GUITAR SYMPHONY

BY AKSHAY CHOWDHRY

OUR PLAYGROUND

Talenthouse Is the World’s largest online platform

Where artists from all over the globe engage for

Creative Collaboration

TALENTHOUSE GLOBAL

TALENTHOUSE INDIA IN

36 MONTHS

70+ Projects

30,000+ Registered Users

200,000+ Social Community

100+ Brands

15000+ Creative Submissions

35+ Countries Reached

ARTISTS ARE EVERY WHERE

IN INDIA

35+ COUNTRIES REACHED

& ACROSS THE GLOBE

THIS IS POSSIBLE BECAUSE OF THE…

POWER OF THE CROWD

THERE’S AN

ARTIST IN EACH ONE OF US…

Mahatma Gandhi

THIS IS WHAT YOU KNOW….

MAHATMA GANDHI WAS KNOWN FOR LEADING INDIA TOWARDS THEIR INDEPENDENCE FROM THE BRITISH

Mahatma Gandhi

WHAT YOU MAY NOT HAVE KNOWN…

PLAYED THE CONCERTINA

ALBERT EINSTEIN THIS IS WHAT YOU KNOW….

DEVELOPED THE GENERAL THEORY OF RELATIVITY

ALBERT EINSTEIN

PLAYED THE VIOLIN

WHAT YOU MAY NOT HAVE KNOWN…

BILL CLINTON SERVED AS THE 42ND PRESIDENT OF THE UNITED

STATES OF AMERICA AND WAS WELL KNOWN AS THE “NEW DEMOCRAT”

BILL CLINTON

YOU ONLY THOUGHT HE PLAYED…

Monica Lewinsky

WHAT YOU MAY NOT HAVE KNOWN…

HE PLAYS THE SAXOPHONE

BILL CLINTON

SAMSUNG INCREDIBLE ART

PARTICIPATION MAP

TALENTHOUSE REACHES OUT TO ARTISTS THROUGH…

FACEBOOK POSTS

TWEETS

DIGITAL ADS

VOTES

ADVANTAGE

SOCIAL MULTIPLIER EFFECT

1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach

SOCIAL MEDIA CHANGED LIVES…

TALE OF

FOUR ARTISTS

Vicky Khandpur saw that his filmmaker friend Aashini Shah was regularly participating on Talenthouse through FB Posts. This led him to participate in Capture The Axe Extra Strong Effect’

VICKY KHANDPUR LAUNCHED HIS OWN FILM STUDIO

PRESENTLY AASHINI SHAH IS WORKING ON VARIOUS AD FILMS

AXE VIDEO

AXE VIDEO

ISHTEYAQ’S FILM WAS USED AS A DIGITAL COMMERCIAL ON THE BRANDS YOUTUBE CHANNEL FOR THEIR SOCIAL CAMPAIGN

ASIM JAIN GAINED POPULARITY A QUIRKY FILMMAKER ON SOCIAL MEDIA

AMBIPUR VIDEO

Ishteyaq Quadri an animation teacher would vote for his students Asim Jain’s work on Talenthouse. This led him to participated in Ambi Pur’s film contest

AMBIPUR VIDEO

RITESH VERMA GOT A ONE’S IN A LIFE TIME OPPORTUNITY TO ATTEND THE JAMESON EMPIRE AWARDS IN LONDON

ANSHUL JOSHI’S FILM WAS THE

MOST POPULAR AND HE GAINED

ACCLAIM

Ritesh Verma saw a FB post and Anshul Joshi an online ad which led them to participate in Jameson Done In Sixt Seconds film competition

VIDEO

VIDEO

NANDITA MAAN Nandita saw the campaign through Anita Dongre’s twitter handle

Participation in “Accessory Designer for Anita Dongre” and got the opportunity to work with AND Designs India Ltd. as an accessory designer. Featured in leading magazines in India.

PRESENTLY SHE IS PURSUING FASHION DESIGN IN ITALY, MILAN

Inviting all #fashiondesigners to #participate in #AND@talenthouseIND & stand a chance to work with me

TAMIR

BAASANJAV Talenthouse Online Ad led Tamir to…. Participation in the contest ‘Design for Adidas Eyewear’

Tamir’s popular design got him more prize money than a year’s worth of average income in Mongolia

NOW TAMIR IS PURSUING DESIGN ON FULL-FLEDGED BASIS TO LIVE HIS DREAM

Opportunities

Collaborate with well known Brands and

Industry leader

Open Platform Network,

Learn & Share

Resources to

pursue their

Passion

Get widespread

Reach

BENEFITS FOR ARTISTS FROM

CROWD SOURCING PLATFORM

ARTIST COLLABORATION THROUGH SOCIAL

MEDIA IS SERIOUS BUSINESS

BRAND ASSET

MICROMAX

REDESIGN THE LOGO

HELPED MICROMAX UNDERSTAND

CONSUMER PERSPECTIVE

MICROMAX NEW PUNCH LOGO

SOCIAL MEDIA REACH

6.5 MILLION

2500 LOGO DESIGNS

CSW

CROWDSOURCED FOR A MUSIC SCORE

IN 2013

SIGNATURE VIDEO

FOR CSW IN 2014

KARBONN SMART PHONES INDIA’S WELL KNOWN BRAND IS CROWDSOURCING FOR START UP SCREENS. THE SELECTED ANIMATION WILL BE A PART OF ALL KARBONN PHONES.

KARBOON Video

BRANDS are ASSOCIATING

with TALENTHOUSE for…

SOCIAL

CAMPAIGNS

ADVANTAGE

SOCIAL MULTIPLIER EFFECT

1 participant x 50 votes from friends x 100 second tier friends = 5,000 engagements/reach

50

1.2 MILLION The Crowdsourced films were used as digital commercial on the brands Youtube channel for their social campaign

50 1 MILLION

Clean and clear used our content to run a campaign with its existing users and engage them. The Crowdsourced video is now being converted into an official TVC

CLEAN & CLEAR Video

66 2 MILLION

THE CROWDSOURCED FILM GAINED HUGE POPULARITY ON SOCIAL MEDIA

AXE Video

SOCIALLY MOVING INTO

SOCIAL RELEVANCE

A CAMPAIGN CREATED TO INSTILL PATRIOTISM

AMONG INDIANS PARTICULARLY THE YOUTH

MY NATION MY ANTHEM WAS CREATED IN LESS THAN

$10000

REACHED 2 MILLION INDIAN DIASPORA

GAINED 3 MILLION WORTH FREE MEDIA

RECEIVED 500 TV PLAYS

THANK YOU