Multipart Semester Assignment

Research, Branding, Motion Graphic for Nudge

Design Studio Annika Mak

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Situation:

Able bodied drivers occupy reserved parking spots for handicapped people.

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

A car with no indication of belonging to a handicapped driver parked in a reserved spot in front of Adams Hall.

Situation:

Proposal:

• An authority figure or indication of an authority figure near handicapped parking spaces to enforce rulings.

• For example, a parking spot for police cars near handicapped spots or a paper cut out of a police officer overlooking the parking lots.

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Design Tip Used:

Have people make the right choice by making it obvious.

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Photomontage of Proposal:

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Logo Design Research:

• Habit = abitudine (Italian)• Influence = влияние (Russian)• Encourage = ermutigen (German)

• Habit = abitudine (Italian)

• Influence = влияние (Russian)

• Encourage = ermutigen(German)

Logo Design Research:

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Logo Design Sketching

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Logo Execution in Illustrator or Photoshop

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Logo Research

• Chosen word: habit

• Translations:• French – habitude• Latin – habitus• Romanian – obicei

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Logo Research

• Selected Translations for the word “habit”:• Latin – habitus• Romanian – obicei

• [Obic]ei and Hab[itus]

• Result: Obicitus

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Logotype

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Audio Mix

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Final Audio

Video Footage for Background

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Video Footage for Background

Version One of the Branding Motion Graphic

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Version 1 Video

Variation #1 of the Branding Motion Graphic

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Variation #1 Video

Variation #2 of the Branding Motion Graphic

Variation #2 Video

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Storyboard for Variation #3

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Variation #3 Video

Variation #3 of the Branding Motion Graphic