Multipart Semester Assignment

Research, Branding, Motion Graphic for Nudge

Design Studio Annika Mak

Research, Branding, Motion Graphic for Nudge Design Studio Annika Mak

Situation:

Able bodied drivers occupy reserved parking spots for handicapped people.



A car with no indication of belonging to a handicapped driver parked in a reserved spot in front of Adams Hall.

Situation:

Proposal:

• An authority figure or indication of an authority figure near handicapped parking spaces to enforce rulings.

• For example, a parking spot for police cars near handicapped spots or a paper cut out of a police officer overlooking the parking lots.



Design Tip Used:

Have people make the right choice by making it obvious.


Photomontage of Proposal:


Logo Design Research:

• Habit = abitudine (Italian)• Influence = влияние (Russian)• Encourage = ermutigen (German)

• Habit = abitudine (Italian)

• Influence = влияние (Russian)

• Encourage = ermutigen(German)

Logo Design Research:


Logo Design Sketching


Logo Execution in Illustrator or Photoshop


Logo Research

• Chosen word: habit

• Translations:• French – habitude• Latin – habitus• Romanian – obicei


Logo Research

• Selected Translations for the word “habit”:• Latin – habitus• Romanian – obicei

• [Obic]ei and Hab[itus]

• Result: Obicitus


Logotype


Audio Mix


Final Audio

Video Footage for Background


Video Footage for Background

Version One of the Branding Motion Graphic


Version 1 Video

Variation #1 of the Branding Motion Graphic


Variation #1 Video


Variation #2 Video


Storyboard for Variation #3



Variation #3 Video


Art & Photos

Multipart Semester Assignment