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COCEPT OR IDEA
The ident begins on a park bench with two lovers sitting on
it, one with their arm over their shoulder. They admire the
sky, and all of a sudden they notice a horrific plane crash,
their initial reaction being shocked, but soon after they
burst into laughter, a controvercial way to react to the
situation. After a while of this the camera pan to the right,
revealing the other side of the bench, where the E4 logo
appears to be sitting next to the two characters, they look
at the logo, and then to the camera and then they Shrug
whilst smiling. The screen fades to black
PURPOSE
We hop the ident will have a positive effect on the
audience watching it. Mainly we would like to make
them laugh and perhaps share with their friends, to
increase our audience range. We also would like to
audience to be slightly confused, to leave them
wonhdering what the hell just happened, this will again
add to the humor of the piece and hopefully make it
more effective.
there is no exact meaning behind our ident, we felt that
if we perhaps made it completely random it would fit
within the corporateidentity theory and thus appeal to
the audience more
KEY CONTENSE
15 seconds in duration
Two people on a bench, notice a plane crash and start laughing
profusely. After a short while they look to the right and see our
DE4 logo, they look to the camera and shrug. As if it is a
normal occurrense
Kelsey Park
Ben Davis, Laurence Hiseeey
Sony Digital SLR
Non Digetic sound effects – Bo Burnham, Beating off in a Minor
(“The key not the felony”)
TARGET AUDIENCE
APPEAL: Generally both male and female,
interested in random, quirky and childish humor.
Working class members of the public would be
the main target within our ident.
Male and Female
17 – 35
JUSTIFICATION
we decided to use the idea because we feel it fits E4's corporate identity perfectly. It
matches almost every aspect of it, these being things like colour scheme, which is
involved in our logo. The logo is the colour purple and black, in particular they are
Pantone 2602c and Pantone Black 6 which are the exact colours specified in their style
guide. In terms of theme our ient matches the child like comedy that the corporate
identity specifies. Instead of intellectual humor we have just decided to become more
melodramatic with our facial expressions, making our faces 'stupid' which would
appeal to the target audience. Also we have made our ident incredibly random, which
again has been definitively outlined by the corporate idetity theory of E4, the use of a
random plane crash and our, some what controversial reaction to this is very
abnormal. To add to we are finished reacting to the plane crash the E4 logo is sitting
next to us on the bench, which is incredibly surreal and overall quite funny. Also we
decided to cast two teenage actors (who fit the specific age range of the target
audience which made the ident relatable for the majority of the people who watc E4,
and as a result, funnier.
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