Digital Influence on New Car Purchasers - IAB Study

Sample Sizes

• Prosper Insights & Analytics Annual Media Behaviors & Influence™ (MBI) Study

• 19,774 Adults 18+ representative of the general US population

• Prosper Insights & Analytics Monthly Consumer Survey as conducted online in Nov. 2013 and

included Auto Intenders

• 6201 Adults 18+ representative of the general US 18+ population

Married Male Young Professional

Parents

African American

Hispanic Asian

Southerner

14% of US Adults Over 18 (or 34 Million Americans) Are Planning

to Buy an Auto in the Next 6 Months

Half Plan to Buy New One-Third will Buy Used 16% are Unsure Nearly Two-Thirds Will Buy a Car 1 in 4 an SUV, 2 in 5 a Truck and 1 in 10 a Minivan or Cross-Over (cross between SUV and Car)

12% of US Adults Over 18 Bought a Vehicle in the Past 6 Months

57% Bought New One-Third Bought Used Half Bought a Car 1 in 4 an SUV and 1 in 10 Bought a Truck

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