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Know the various methods in the digital marketing methods for an auto mobile industry. Contact us at seamedia.in
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Scope of Digital Marketingfor
Auto Mobile DealersBy SeaMedia, Calicut
Old Marketing Methods Digital Marketing The
Scope Digital Marketing the
Rise Digital Marketing – Types
THE SECTIONS
Email Marketing
Social Media Marketing
Search Engine Optimization:
Blog Marketing
Mobile Optimized Website
Website Ads
Ads Locally at searches
Car forum websites and auto expo websites
Online auto magazines
Content sites related to automobiles
TV, Newspaper ads Magazines Billboards Exhibitionsetc
Old Marketing Methods
Emergence of Internet – Fast communications Instant Messaging Easy display – Easy reach to millions More effective tools to analyze business Quick Implementation
Digital Marketing The Scope
Digital Marketing Rise
Duration Money Invested
Last Year $ 3.82 billion
Next Year $ 4.3 billion
By 2015 $ 5.80 billion
1. Email Marketing2. Website Ads3. Social Media Promotions4. Local Listings5. SEO6. Blog Marketing7. Mobile Optimized etc
Digital Marketing – Types
Collect the email database - potential customers
Needs graphics to display the discounts Same design must be used at your website Can Use Email marketing tools Gathering answers from the customers for
the questions – improves firm
1. Email Marketing
2. Advertisements
To Public websites, having potential customers
Giving link at the ads to our home page Highlight discounts to attract Make the same design appear at webpage Highlight Group-buy discounts if possible
a) Content sites related to automobiles:b) Online auto magazines:c) Car forum websites and auto expo
websites:d) Social networking sites:e) 30, 60-second ad On YouTubeetc
2. Ads – the different types
1 Ads Locally – Search Engine Results 2 Content sites related to Automobiles 3 Online auto Magazines 4 Car forum Websites and Auto expo
websites 5 While watching video - YouTube
Advertisements - Types
Users search via search engines Examines location also So give ads to get local customers that can
reach showroom Eg : Next Slide
Give Ads – 1- Locally – Search Engine Results
read and followed by people interested in knowing the latest auto mobile
updates + people who desire to buy a vehicle high chance of getting a click from the
people
Give Ads - 2 - Content sites related to Automobiles
very high traffic from the cars and bike lovers.
Contains articles from the experts includes the comparisons of vehicle Performance and tests
Such audience can be attracted via Ads
Give Ads - 3 - Online auto Magazines
thousands of unique visitors daily engage themselves in the discussions reviews and comments
giving ads - surely increase your visitors
Give Ads - 4 - Car forum websites and auto expo websites
People get more information, watching videos
See videos of New vehicles - launching event YouTube – most used video website.
Give Ads - 5 - While watching video
Displaying Ads in Home Page Displaying Ads in Search Results Displaying Ads in Right top while watching
video Displaying Ads as 30, 60 second
YouTube Ads - Types
a d s
Can Promote the images and videos Charts and Reports Showroom price lists, offers, seasonal
discount Proper call to actions
Chance to get sharing to social media sites
Blog Marketing
very inexpensive method It’s the favorite method of getting updates build brand awareness REGULAR UPDATES Facebook Page, Twitter Profiles, Google+
Page etc Social Media Analyzing tools availableEg: NorthSocial, SproutSocial
Social Media Marketing
percentage rise - auto mobile search queries from mobile
Mobile Optimized Website
Year Percentage
2010 17 %
2011 24 %
2012 31 %
Search engine prefers Shows all information – no information are
missed Normal Site - horizontal scrolling – fails to
show important data dominant over your competitors better user experience makes a customer to
come back For the mobiles that do not support java
scripts
Why to Create separate Mobile website?
Submit at major local directories Build customer reviews, ratings Uploads photos and videos Submit at popular maps, place services
Local Listings
People uses the search engine to get results 87% of the clicks of the online queries goes Organic Search engines updates search algorithm, so do
SEO keyword research giving keywords in the website content, titles, meta
keywords, meta descriptions, headings, URL fresh contents, company promotions via blogging Analyzing the competitor strategies
Search Engine Optimization
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