2011 12-06 level one mastery - skills

Getting Back to Basics

Level One Mastery

LEVEL ONE MASTERY

www.RealEstateMastersGuild.com

• Embracing the #1 Business Generator: Past Clients and Customers

• Becoming an Effective Lead Generator• Developing Time Management Discipline• Creating a Consistent Customer Experience

LEVEL ONE MASTERY

Take exquisite care of your past clients and customers

Call quarterly, Mail monthly Campaign

Communicate two things: 1, you’re still in the business; 2, you care about them

80% turnover every 18 months

Map out your annual Marketing Campaign

– What will you send each month?• Newsletters• Seasonal items• Market data updates• Giveaways and value-adds

– Budget for the year

LEVEL ONE MASTERY

Become an Effective Lead Generator

Don’t try to be all things to all people!

Target markets:Geo/Neighborhood, Price Point

Lifestyle – Activities

Classification of Properties

• Techniques:– Blog to the specific niche– Drip on leads that come in– Overcome call reluctance

and jump on the phone– Strike up real estate

conversations!

LEVEL ONE MASTERY

TIME MANAGEMENT = HAPPINESS

Develop Time Management Discipline

Even seasoned agents struggle with prioritizing

• Adapt to Situations– Are you willing to ask the client/

customer to adjust?– It’s all about CHOICE

• Be Proactive– Top three priorities for the next day– Block time for certain activities: prospecting, social

• Everything is an appointment!– Live by your

calendar– By all means, do

make money when you can

LEVEL ONE MASTERY

Create a Consistent Customer Experience

• From the point of first contact– Drip campaigns for lead follow-up– Call-in forms for phone interviews & face-to-faces

• Checklists and systems– New listing– Buyer under contract– Seller accepted offer

• Adding to past client follow-up– Mail monthly, call quarterly

Create a Consistent Customer Experience

LEVEL ONE MASTERY

• Take Exquisite Care of Past Clients and Customers

• Become an Effective Lead Generator• Develop Time Management Discipline• Create a Consistent Customer Experience

2011 12-06 level one mastery - skills

Business

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