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This presentation was made at the European Health and Fitness International Standards Meeting in November of 2013. The content shares a view that health and fitness has entered a new era requiring the industry and leadership to see the world through the lense of the present day future and not the past. The #NewEra is here and we should embrace to be successful and make a difference.
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EHFA International Standards Meeting 2013November 2013 | Budapest, Hungary
The New Era of Health and Fitness
1@BryanKORourke
#NEWERA2014
2
bryankorourke.comall content available here
3
@bryankorourke
from Latin aera
A NEW ERA
DISCOVERY
of opportunity
4
The greatest obstacle to discovery is not ignorance; it is the illusion of knowledge.
Daniel BoorstinAuthor | Pulitzer Prize Winner | Historian
A SEA OF INDUSTRY CHANGE5
NEW ERA
NO INSTITUTIONS ARE IMMUNE 6
@bryankorourke
NEW ERA
NEW AND BETTER WAYS7
@bryankorourke
NEW ERA
THE ERA OF NEW IDEAS8
70%Fortune 500 Firms gone in next decade
LOOKING THROUGH A NEW LENS 9
ERAA NEW
10THE FUTURE IS HERE
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UNCERTAINTYwe are all competing for relevance
12
79%Think Children Will Have It Worse Off Then They Did
HeartLand Monitor Poll 9.2013
13
Gallup Poll 2013
Optimism About The Future For EU Young People
14Human Perception
Accelerating Returns15
Law of
#NEWERA
16
@PeterdiamandisAbundance
EMBRACE DISCOVERY17
@bryankorourke
ERAA NEW
OF GROWTH
18
Globalism
EMBRACE TRENDS
Consumers
Technology
CHANGE
@bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITYit doesn’t replace human
interaction tech enables it
CLOUD COMPUTING 20
@bryankorourkeLow Cost Powerful Tools and Platforms
WEARABLES 21
@bryankorourke
Millions of US Adults Have Used Devices #InternetOfThings
22
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
@bryankorourke
EMBEDDED 23
24Virtual
25
>1 Million Users
GAMIFICATION
Mobile | Connectivity 26
@bryankorourke@bryankorourke
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@bryankorourke
7,000,000,000Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013
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@bryankorourke
100,000,000,000Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013
LIFE IN A MOBILE WORLD29
@bryankorourke
NOT JUST MILLENNIALS
30
“It’s about merging digital with the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE
NEW FORMS OF CARDIO, ENTERTAINMENT, TRACKING31
New Technologies
WALLED GARDENS
32
New Technologies
PROBLEMSNO STANDARDS
@bryankorourke
CREATING THE #NEWERA2014
33
FIT-Cwww.fittechcouncil.org
JOIN US
Our Son William On the Internet
34
GLOBALISM
GLOBALISM35
@bryankorourke
URBAN / BRIC 36
@bryankorourke#NEWERA
37
2016 World Population In Emerging Markets
88%@bryankorourke
Middle Class Doubles38
@bryankorourke
2.5 Billion More In 15 Years
CONSUMERS 39
@bryankorourke
THE CONSUMER IS KING 40
@bryankorourke
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@bryankorourke
“Transforming Expectations
and Interactions With Everyone”
Consumer Transformation
Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
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http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
Brand Matters Less75%Chameleon Consumer
43@bryankorourke
89% Price#1 Decision Factor
UTILITY VS EXPERIENCE 44
@bryankorourke
BIFURCATION
OMNI CHANNEL
45
Functional & Group MICROGYMS
46
GymBox
benkellydesign.comDESIGN - UX
PRESUMERS & CUSTOWNERS 47
@bryankorourkeParticipate in the funding, launch and growth of new products
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Devices Maxmimize Every MomentMobile Moments
63% of females and 73% of males check at least every hour
@JJJRHbook@GARYVEE
Caring About Customers First Why Do You Love Your Mom ?CARING
A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
Erase Lines In The SandBOUNDARIES
@bryankorourke
RETHINK ROLES
What’s The ROI ?RELATIONSHIPS
@jjjrhbook@garyvee
Many Still Don’t Understand
A CONSUMER REVOLUTION
@bryankorourke
CREATE an AWESOME CUSTOMER FOCUSED CULTURE
CARINGC U L T U R E
LEADERS NEED TO BE AN EXAMPLE LEADERSHIP
Chuck Runyon
TRANSPARENCY
Great Experiences Know Your Customers & Connect
SHOCK & AWE
58
Globalism
EMBRACE TRENDS
Consumers
Technology
OPPORTUNITY
SEE THINGS DIFFERENTLY59
@bryankorourke
Discovery | Vision
60
WEwhy collaboration ?
S CURVE- REINVENTION & FRAGMENTATION
61@bryankorourke
New Era : Micro GymLow Cost
Pop UpDigital
WellnessMind BodySick Care
Pharma
THE NEW ERA
CHANGE DRIVING
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THE END OF COMPETITIVEADVANTAGE
a new era rita mcgrath
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Collaboration Is Required ForThe New Paradigm
GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
64@BryanKORourke
#GGI2014
A New Era Requires Vision
65@BryanKORourke
#GGI2014 Sony Senior VP Steve Heckler
"The [music] industry will take whatever steps it needs to protect
itself and protect its revenue streams. It will not lose that revenue
stream, no matter what."
August 2000
@BryanKORourke
#GGI2014
67@BryanKORourke
#GGI2014Sony CFO Masaru Kato
April 2012
Sony Records $6.4 Billion Net Loss"We consider the current situation to be very serious. We will take resolute measures to transform our business
without protecting any sacred cows."
April 2012
68 @BryanKORourke
Rethinking Requires Leadership
GGI 2014 Strategy SessionSeptember 2013 | Austin, Texas@GoldsGym
69@BryanKORourke
#GGI2014
Wednesday AgendaGM and Ford Jointly Develop New Transmission Technology
70@bryankorourke
“Sick Care” Is Broken
Self Care: NEW MARKETS
71
“The best way to predict the futureis to create it “ - Peter Drucker
72
#MOVEMENTwith vision and a mindset of discovery
TOGETHER WE’LL CREATE THE FUTURE73
@bryankorourke
ERATHE NEW
OF GROWTH
Ritz Carlton Dove Mountain Tucson September 25th - 28th 201374
bryankorourke.com |@bryankorourke | #NewEra2014
welcome to the
thank you
NEW ERA
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